AdGyde

14/11/2020

Team AdGyde Wishes you all HAPPY DIWALI

15/08/2020

May this spirit of freedom leads us all to success and glory in life. Happy 74th Independence Day!

12/05/2020

Covid-19 and the Indian app ecosystem

With the ongoing lockdown getting extended May end and social distancing being the only solution to remain safe, the Covid-19 pandemic is adversely affecting the economy on a large scale. While various health organisations and governments are striving to curb the rate of infection caused by the viru...

28/03/2020

The Impact of COVID-19 on Indian App Ecosystem!!!

A place where words matter

25/03/2020

These days, when everything is lockdown and everyone is instructed to stay indoors, users have become more active in handling and managing their financial activities via Fintech Apps such as net banking services, short loan services etc. Unfortunately, COVID-19 has abruptly disturbed the world’s economies with broader instabilities.
Herein, we analyse that, since Q1, 2020, Fintech Apps have seen a jump of approx. 5.83% in new app installs which was 4.36% in Q4, 2019. It could be predicted that in the upcoming quarters, such apps will see more rise in the app installs and other associated activities. Therefore, for an advertiser, AdGyde Mobile Measurement Tool better analyse all the user’s activities associated with Fintech Apps and helps in determining what could be done best in the app’s offerings. To know more, get your FREE Trial of 30 days today.

19/03/2020

Taking into account the emerging situations of Coronavirus (COVID-19), AdGyde is taking all essential precautionary measures to bring the situation under control for its employees. For us, our employee’s health and well-being are all above over which we never compromise.
The globally fearful ambience has insisted millions of people stay indoors and simultaneously have encouraged them to take serious precautionary actions. Hence, we are striving our best in avoiding any hazards for our peers. Having concerns for good health and safety measures, we have been instructed to work remotely and are doing the same until the situation comes back to normal. Therefore, we are available in every way we can be in continuing our usual operations.
Be Safe, Stay Healthy!
Team AdGyde

18/03/2020

In accordance with e-marketer, it has been predicted that the growth in Mobile Ad Spends would strongly fuel in a year. This is because, since 2019 in India, Mobile Ad Spends grew 29% i.e. approx. $800 million which is expected to increase approx. $1.7 billion by the year 2021.
With a stronger growth fuelling in a year, advertisers are required to understand the ROAS from the originated installs as he spends a potential cost on the campaigns. Thus, AdGyde Mobile Measurement Tool tracks all the app metrics with its real-time analytical solutions while analysing the ad spends on the campaign. To know more, get your FREE Trial of 30 days today.

16/03/2020

Since February 2020, the mobile game downloads climbed 39% wherein, China has contributed much in app downloads, worldwide (source: Sensor Tower). Also, since, 2019 India is considered as the country with 41.3% of app installs which is based on the user’s preference in gaming apps that he installs and uses as per his requirements.
For the Product Owner of varied Gaming Apps, AdGyde Mobile Measurement Tool better helps in measuring and analysing the essential metrics of an app with a core focus on what could be improved to enhance the user’s gaming experience. Its real-time analytics helps in tracking the paths followed by the users inside the app, factors that make users churn or drop-off, average sessions performed and a lot more. To know more, get your FREE Trial of 30 days today.

12/03/2020

Smartphone pe*******on has boosted the app experience for users.
In accordance with Canalys, since 2019, India ranks second for Internet users after China wherein, it was also expected to grow approx. 627 million smartphone users in 2019 who were 337 million in 2018.
Smartphone availability and usage has enhanced the user’s app experience and has resulted in generating potential revenue. For savvy advertisers, knowing about the user’s in-app behaviour across different smartphone devices is essential to come across the generated potential revenue.
Thus, AdGyde Mobile Measurement Tool helps better in analysing the app metrics with its real-time analytical solutions. To know more, get your FREE Trial of 30 days today.

10/03/2020

-AdGyde Wishes you all a very Happy and Colorful Holi

06/03/2020

When playing multiplayer games or while developing new games in the market, several times it happens that jitter and packet loss affect the user’s mobile gaming experience. Coming to the emerging markets like India, where both the smartphone pe*******on and mobile gaming is rapidly growing, it has the fair rating giving the latter’s score of 58.4, since 2019 (source: OPENSIGNAL). So, Game Developers need to analyse their user experience with their games as it could lead to the high uninstall rate which can lower the user retention rate.
Thus, AdGyde Mobile Measurement Tool better assists you with its prominent & real-time analytical solutions that could help you with analysis of user retention rate app retention and uninstall trend. To know more, get your FREE Trial of 30 days today.