Brizzo Digital

Brizzo Digital Brizzo Digital helps eco-conscious D2C ecommerce brands scale profitably through Google Ads. Let's turn your ads into profit engines.

We specialize in campaign audits, fixing profit leaks in Search & Shopping ads, and optimizing for sustainable growth.

At least two conversations  I've had recently made me realise how many new entrepreneurs are confused about buying a dom...
13/02/2026

At least two conversations I've had recently made me realise how many new entrepreneurs are confused about buying a domain vs hosting.

One founder bought a domain for multiple years (.com + .in variants) and thought that was enough for him to have a website. I ended up building the website on my own hosting space temporarily for this client, but that's not a sustainable solution.

Another guy asked me: "Why do I need hosting if I already bought the domain?"

Here's the simplest way to understand it:

🪪 Your Domain = Your business' name (like "XYZ Pvt Ltd" or "M/s ABC" or "UVW LLP")

šŸ¬ Your Hosting = The physical store or warehouse where you operate your business. You can register a business name, but without a physical location, you can't actually run the business, right?

The same goes for websites (online businesses) as well:

ā–¶ļø Domain: Your website's name (www.yourbusiness.com)
ā–¶ļø Hosting: The server space where your website's files actually live

Both are essential. One without the other is useless.

šŸ’” Pro tip for new entrepreneurs: Please don't overspend on multiple domain variants or several years of domain/hosting service you don't need yet. Start with one domain (.com is usually enough) and invest in a good quality hosting service from day one.

Do not fall for the offers that domain or hosting service providers offer. Their offers are useful once you've already validated your business idea.

As a startup, your main goal is to validate your go-to-market idea as early as possible. If the idea is not gonna pass the validation phase of a startup, you would have wasted the cost of purchasing a domain or hosting service for several years, which would be throwing money into the river.

If in doubt, you have AI tools like ChatGPT, Gemini, Claude, etc. to clarify your doubts.

And, if you might still have questions about setting up your first website, you can reach out to me via DM or drop them here.

If you work in a D2C brand, you’ve probably felt it. The metric of CAC keeps creeping up, and half the time, no one’s ce...
05/12/2025

If you work in a D2C brand, you’ve probably felt it. The metric of CAC keeps creeping up, and half the time, no one’s certain why.

Most teams only look at ad spends when calculating CAC. But that’s just the surface. The real cost of acquiring a customer is hidden in:
- creator fees
- discounts you quietly absorb
- tools you’ve added over time
- content production
- the funnel friction no one has time to fix

You’re fighting the wrong battle. Teams keep tweaking ads, swapping creators, and pushing budgets, while the real problem is quietly sitting in the background: CAC is being calculated on incomplete data.

Before you know it, the ā€œCACā€ you reported is missing 30–50% of the true cost.

When you only measure ad spend, you miss the operational weight dragging your acquisition cost up: creator payouts, absorbed discounts, stacked tools, production overhead, and a funnel that slows buyers down.

That gap, usually 30–50% is where profitability leaks.

And for brands with an AOV under $100, this gap becomes an economic issue.

You can’t scale what you can’t measure accurately.

When you see CAC in its true form, your decisions become sharper:

– Which channels to cut
– Where to invest
– How to restructure creators
– How to rebuild the funnel
– When to prioritise retention over acquisition
Clarity isn’t optional in D2C. It IS the edge.

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šŸ›’ Standard perception of online checkout versus the Real Deal šŸš€Standard perception: 3 StepsBuy / Add to cart > Checkout ...
10/08/2023

šŸ›’ Standard perception of online checkout versus the Real Deal šŸš€

Standard perception: 3 Steps
Buy / Add to cart > Checkout > Payment Confirmation / Transaction Complete

The Real Deal?: At Least 7 Steps
Add to cart > enter billing details > enter shipping/delivery details > select shipping/delivery method > preview order > payment > confirmation / transaction complete

Can you see the number of steps that need monitoring or could go seriously wrong?

šŸ”Ž It's crucial to gather feedback from prospective buyers at this stage (a feedback form/chat support can be invaluable).

An improvement and optimization workflow needs to be in place to investigate leaks in the funnel.

šŸ“Š When tracking analytics, it's essential to meticulously track each step in the funnel. Avoid relying solely on default tracking steps from analytics tools.

Have you tried customizing your analytics ecommerce checkout tracking? šŸ“ˆ Are you tracking each of your steps as events? How easy or difficult do you find it to track?



šŸ‘‰ Feel free to share your experiences and thoughts in the comments below! Let's optimize our checkout processes together for ultimate success! šŸ’Ŗ

The Only 3 KPIs an Ecommerce Brand Needs to Track:A happy revelation for an ecommerce store or an online D2C brand is th...
29/07/2023

The Only 3 KPIs an Ecommerce Brand Needs to Track:

A happy revelation for an ecommerce store or an online D2C brand is that you only need 3 key metrics in order to get a vibe of the growth of the business entity:

āœ³ļø Customers: The number of customers you have is the foundation of your business. The more customers you have, the more sales you can generate. Focus on generating more loyal customer bases.

āœ³ļø AOV: Average order value (AOV) is the average amount that each customer spends when they make a purchase. Increasing your AOV can help you boost your revenue without having to acquire more customers.

āœ³ļø Retention: Retention is the percentage of customers who come back to your store to make repeat purchases. The higher your retention rate, the more profitable your business will be.

Any activity that you do in digital marketing needs to be eventually tied to these metrics - whether, SEO, SMO, PPC, PR, Influencer Marketing, Email Marketing, Drip Campaigns, etc.

These 3 metrics are essential for any ecommerce business that wants to grow and succeed. By tracking and improving these metrics, you can ensure that your business is on the right track.

09/09/2021

We are looking for a Facebook Ads Executive to manage our clients’ Facebook + Instagram Ads accounts.

Responsibilities:

- Perform daily account management on Facebook/Instagram Ads for our clients.

- Understand client goals, create and execute strategies to exceed defined goals.

-Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid advertising as per client goals.

- Generate weekly and monthly client reporting for all major metrics - goals tracking, revenue tracking and other paid advertising initiatives.

- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of improvement.

- Communication with the team and clients on project development, timelines, and results.

- Work with leadership to explain and modify strategic plans.

- Understand and stay current on industry trends, competitive landscape and the like.

- Give strategic insights on the landing page, ad creative and overall ad performance.

- Handling reporting and analysis of digital activities, providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.

- Maintaining the digital advertising budget and track success metrics

- Managing social media ad operations and performance of client accounts, interacting with both internal and external stakeholders.

Qualifications:

- Experience in Facebook + Instagram Ads & the Ads Manager interface

- Experience in ecommerce paid advertising on Facebook + Instagram

- Experience in Social Media Paid Marketing

- Sound knowledge of Facebook Business Manager

- Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives and achieving client goals

- Facebook certifications are a plus

- Working knowledge of HTML5, CSS, JavaScript, and WordPress (Coding skills would earn you brownie points)

- Part-timers, freelancers and agencies (that can let an employee on hire) can also apply

- Freshers need not apply. Your resume needs to have at least 1 year of consistent advertising experience.

Soft Skills:

- Excellent communication and interpersonal skills

- Industrious research skills and an aptitude to identify and resolve problems

- Well-organised and is deadline-oriented

- A go-getter with the ability to multi-task for different projects

- Independent - one who takes complete ownership/responsibility of assigned projects

- We do want the above, however, we also want someone who is creative and can have fun at the same time.

09/08/2021

Salary range: ₹10,000 - ₹14,000

You will be responsible for writing/managing SEO optimized blog content and creating engaging, creative social media posts. You will be working on our client projects on their websites, blogs and social media profiles.

The ideal candidate possesses a passion for writing and digital marketing. You will be responsible for generating and posting multiple blog posts per month, staying on top of deadlines, and creating engaging and on-brand social media content.

Responsibilities:-

Work closely with the client and internal team members (especially, the graphic designer for social media) to deliver content as per client requirements.

Content Writing:

- Create new content/blog posts to assist in internet marketing. The content brief will contain the target keyword, topic and related key phrases that need to be included in the article or website pages.

- Optimise content using SEO best practices in collaboration with the SEO Executive

Social Media:

- Plan, create and post engaging content on social media platforms such as Instagram, Twitter, Facebook and LinkedIn.

- Create the social media editorial calendar aimed at delivering content aligned with promoting products and services of our clients.

- Manage the social media profiles

- Track social media metrics and help create reports.

Overall:

- Stay up-to-date on the writing schedule

- Assist with paid advertising campaigns by writing ad copy.

- Collaborate with the team to produce and edit blog posts and social media content to be written and shared on social media as well as other platforms.

- Experience writing engaging short-form content for social media and longer-form content such as articles and marketing copy.

- A fundamental understanding of social media metrics and how to use data to make informed decisions.

Qualifications:-

- Bachelor’s degree in English/Mass Comm./Marketing/Advertising or any relevant course preferred

- Part-timers, freelancers and agencies (that can let an employee on hire) can also apply

- Freshers need not apply. Your resume needs to have at least 1 year of consistent social media and content writing experience.

- WordPress experience preferred

- Familiar with the strategic use of social platforms for brand awareness, reputation management and community engagement.

- Experience in Social Media Optimisation and Blog Writing

- Familiar with Social Media Paid Advertising

- Familiar with Facebook Business Manager

Soft Skills:-

- Excellent written and oral communication and interpersonal skills

- Industrious research skills and an aptitude to identify and resolve problems. Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives.

- Well-organised and deadline-oriented

- A go-getter with the ability to multi-task for different projects

- Independent - one who takes complete ownership/responsibility of assigned projects

- We do want the above, however, we also want someone who is creative and can have fun at the same time.

07/08/2021

Salary range: ₹8,000 - ₹12,000

You will be responsible for writing/managing SEO optimized blog content and creating engaging, creative social media posts. You will be working on our client projects on their websites, blogs and social media profiles.

The ideal candidate possesses a passion for writing and digital marketing. You will be responsible for generating and posting multiple blog posts per month, staying on top of deadlines, and creating engaging and on-brand social media content.

Responsibilities:-

Work closely with the client and internal team members (especially, the graphic designer for social media) to deliver content as per client requirements.

Content Writing:

- Create new content/blog posts to assist in internet marketing. The content brief will contain the target keyword, topic and related key phrases that need to be included in the article or website pages.

- Optimise content using SEO best practices in collaboration with the SEO Executive

Social Media:

- Plan, create and post engaging content on social media platforms such as Instagram, Twitter, Facebook and LinkedIn.

- Create the social media editorial calendar aimed at delivering content aligned with promoting products and services of our clients.

- Manage the social media profiles

- Track social media metrics and help create reports.

Overall:

- Stay up-to-date on the writing schedule

- Assist with paid advertising campaigns by writing ad copy.

- Collaborate with the team to produce and edit blog posts and social media content to be written and shared on social media as well as other platforms.

- Experience writing engaging short-form content for social media and longer-form content such as articles and marketing copy.

- A fundamental understanding of social media metrics and how to use data to make informed decisions.

Qualifications:-

- Bachelor’s degree in English/Mass Comm./Marketing/Advertising or any relevant course preferred

- Part-timers, freelancers and agencies (that can let an employee on hire) can also apply

- Freshers need not apply. Your resume needs to have at least 1 year of consistent social media and content writing experience.

- WordPress experience preferred

- Familiar with the strategic use of social platforms for brand awareness, reputation management and community engagement.

- Experience in Social Media Optimisation and Blog Writing

- Familiar with Social Media Paid Advertising

- Familiar with Facebook Business Manager

Soft Skills:-

- Excellent written and oral communication and interpersonal skills

- Industrious research skills and an aptitude to identify and resolve problems. Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives.

- Well-organised and deadline-oriented

- A go-getter with the ability to multi-task for different projects

- Independent - one who takes complete ownership/responsibility of assigned projects

- We do want the above, however, we also want someone who is creative and can have fun at the same time.

28/07/2021

Brizzo Digital is an internet marketing agency based in Panaji, Goa. We thrive on creativity and provide our clients with 360° digital marketing strategies and solutions.

Salary range: ₹11,000 - ₹16,000

Note: Knowledge of graphic design for SM posts and video creation, 30-sec whiteboard animated videos creation, etc. is most preferred.

You will be responsible for writing/managing SEO optimized blog content and creating engaging, creative social media posts. You will be working on our client projects on their websites, blogs and social media profiles.

The ideal candidate possesses a passion for writing and digital marketing. You will be responsible for generating and posting multiple blog posts per month, staying on top of deadlines, and creating engaging and on-brand social media content.

Responsibilities:-

Work closely with the client and internal team members (especially, the graphic designer for social media) to deliver content as per client requirements.

Content Writing:
- Create new content/blog posts to assist in internet marketing. The content brief will contain the target keyword, topic and related key phrases that need to be included in the article or website pages.
- Optimise content using SEO best practices in collaboration with SEO Executive

Social Media:
- Plan, create and post engaging content on social media platforms such as Instagram, Twitter, Facebook and LinkedIn.
- Create the social media editorial calendar aimed at delivering content aligned with promoting products and services of our clients.
- Manage the social media profiles
- Track social media metrics and help create reports.

Overall:
- Stay up-to-date on the writing schedule
- Assist with paid advertising campaigns by writing ad copy.
- Collaborate with the team to produce and edit blog posts and social media content to be written and shared on social media as well as other platforms.
- Experience writing engaging short-form content for social media and longer-form content such as articles and marketing copy.
- A fundamental understanding of social media metrics and how to use data to make informed decisions.

Qualifications:-

- Bachelor’s degree in English/Mass Comm./Marketing/Advertising or any relevant course preferred
- Part-timers, freelancers and agencies (that can let an employee on hire) can also apply
- Freshers need not apply. Your resume needs to have at least 1 year of consistent social media and content writing experience.
- WordPress experience preferred
- Familiar with the strategic use of social platforms for brand awareness, reputation management and community engagement.
- Experience in Social Media Optimisation and Blog Writing
- Familiar with Social Media Paid Marketing
- Familiar with Facebook Business Manager

Soft Skills:-

- Excellent written and oral communication and interpersonal skills
- Industrious research skills and an aptitude to identify and resolve problems. Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives.
- Well-organised and is deadline-oriented
- A go-getter with the ability to multi-task for different projects
- Independent - one who takes complete ownership/responsibility of assigned projects
- We do want the above, however, we also want someone who is creative and can have fun at the same time.

03/07/2021

Salary range: ₹4,000 - ₹8,000 (Only apply if you want to build on your career or looking for additional pay)

This is a remote job position

We are looking for an Advertising Executive to manage our clients’ Google Ads and Social Media Ads accounts.

Responsibilities:

- Perform daily account management on Google and Facebook/Instagram Ads or other ad platforms for a variety of clients.

- Understand client goals, create and execute strategies to exceed defined goals.

-Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid advertising as per client goals for the respective advertising channels.

- Generate weekly and monthly client reporting for all major metrics - goals tracking, revenue tracking and other paid advertising initiatives.

- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of improvement.

- Communication with the team and clients on project development, timelines, and results.

- Work with leadership to explain and modify strategic plans.

- Understand and stay current on industry trends, competitive landscape and the like.

- Understanding client goals, create and execute strategies to achieve mutually defined goals

- Give strategic insights on the landing page, ad creative and overall ad performance.

- Handling reporting and analysis of digital activities, providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.

- Maintaining the digital advertising budget and track success metrics

- Managing social media ad operations and performance of client accounts, interacting with both internal and external stakeholders.

Qualifications:

- Experience in Search Engine Marketing (SEM) / Pay-per-click (PPC) and Social Media Advertising

- Experience in ecommerce paid advertising, both on Google and Facebook + Instagram

- Experience in Social Media Paid Marketing

- Sound knowledge of Facebook Business Manager

- Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives and achieving client goals

- Google Ads and Facebook certification is a plus

- Working knowledge of HTML5, CSS, JavaScript, and WordPress (Coding skills would earn you brownie points)

- Part-timers, freelancers and agencies (that can let an employee on hire) can also apply

- Freshers need not apply. Your resume needs to have at least 1 year of consistent advertising experience.

Soft Skills:

- Excellent communication and interpersonal skills

- Industrious research skills and an aptitude to identify and resolve problems

- Well-organised and is deadline-oriented

- A go-getter with the ability to multi-task for different projects

- Independent - one who takes complete ownership/responsibility of assigned projects

- We do want the above, however, we also want someone who is creative and can have fun at the same time.

17/05/2021

We are looking for a part-time SEO executive who can work with us and is confident in taking on the following responsibilities.

Responsibilities:
You will work primarily on off-page optimisation strategies, provide actionable recommendations and execute those recommendations.

Required skills and experience:
- You should ideally have a tech background
- At the same time, you should also understand the basics of marketing and how SEO and general marketing go hand-in-hand.

- Link Building: Look for new opportunities to create links. Find new link-building ideas fast and track existing links in order to monitor and correct changes in the website’s backlink profile. This is one of your most prominent activities. You should find ways of how to 10x the number of referring domains. You should know all tactics - white, black, grey. You need to know the role of content (blogs, images, infographics, PDFs, etc.) in building consistent links which is a non-stop activity.

Stay updated with any major algorithm changes or newly discovered SEO techniques.

You must have already put your SEO theories to practice and tested SEO results.

Tracking Rankings, Traffic, and Conversion Rates - Compiling and analyzing these figures. You need to know how to use Google Data Studio to create reports and presentations.

On-site Optimisation - Do some yourself and assign technical issues to the developer. Code corrections, content tweaks, image updates, etc. Keep a log of the changes to be reported in weekly, monthly reports and check progress.

Monitor Website Competitors - Carefully monitoring a competitor’s backlink profile may expose weaknesses in their strategy that will allow us to surge past the opponent in the SERPs. Monitoring a competitor’s activities may reveal information on new strategies that either work or don’t.

Knowledge & Experience Requirements:
Working knowledge of HTML5, CSS, JavaScript, and WordPress (Coding skills would earn you brownie points)
Hands-on experience in SEO (can be your personal project as well)
Knowledge of SEO keyword research & analysis.
Strong knowledge and experience of Link Building and Link Acquisition.

Soft skills we are looking for:

Excellent written and verbal communication skills
Industrious research skills
Well-organised and is deadline-oriented
A go-getter with the ability to multi-task for different projects
Independent - one who takes complete ownership/responsibility of assigned projects

We do want the above, however, we also want someone who is creative and can have fun at the same time.

Address

Panjim
403001

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 6pm

Telephone

+919359500127

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