08/09/2026
Stop letting Meta burn your ad budget on the wrong crowd. Follow these steps to lock in your targeting and ensure your campaigns actually reach the women you want to connect with.
How to fix your audience targeting
➜ Go to your Meta Business Manager and open the Audiences tab.
➜ Select Create Audience, then immediately click "Switch to original audience options."
➜ Define your precise targeting parameters (selecting "Women" under gender) and save your new audience.
🔸 The crucial step: At the ad set level, ensure Advantage+ Audience is turned completely off before using your saved audience.
Need a hand with your campaigns?
Managing ad spend doesn't have to be a headache. Reach out to the team at Marketing Espy today, and let's get your ads running properly.