Suhasini Kirloskar, B2B Growth Essentials Guru, MarketAxis Consulting

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Suhasini Kirloskar, B2B Growth Essentials Guru, MarketAxis Consulting Suhasini Kirloskar's B2B Growth Essentials. MarketAxis Consulting for B2B Marketing Services

21/09/2026

You send your price and proposal... and nothing happens. Almost everyone in knows this pain. Let's try and understand what's going on in the minds of our buyers.

17/09/2026

Discover how principles like Anchoring, Framing, Loss Aversion, Choice Architecture, and Decoy Effect can help you command the price you want.

Our interactive draws on real examples based on B2B

research and industry experience across B2B sectors.

To see details of key takeaways and facilitator profiles and to sign up visit https://b2bgrowthessentials.com/psychology-of-pricing/. Early bird discount on now.

15/09/2026

Do you know how principles like Anchoring, Framing, Loss Aversion, Choice Architecture, and Decoy Effect influence the way your buyers' minds perceive and process your price?

Our interactive draws on real examples based on B2B research and industry experience across B2B sectors.

Date: September 30 2026
Time: 4:00 PM – 6:00 PM IST, online

To see details of key takeaways and facilitator profiles and to sign up, visit https://b2bgrowthessentials.com/psychology-of-pricing/. Early bird discount on now.

Ganesh Chaturthi greetings! May you enjoy the festive cheer, and the sweetness of modaks on this auspicious occasion. ...
14/09/2026

Ganesh Chaturthi greetings! May you enjoy the festive cheer, and the sweetness of modaks on this auspicious occasion.

Hon Minister Nitin Gadkari specifically mentioned . "We have sanctioned Rs 50,000 cr for flyovers in Pune. And now, tec...
11/09/2026

Hon Minister Nitin Gadkari specifically mentioned . "We have sanctioned Rs 50,000 cr for flyovers in Pune. And now, technology exists to have 3 levels on a single pillar."

Now waiting to listen to the address by Hon Minister Nitin Gadkari at the Awards program of the Indo-AmericanChamberofCo...
11/09/2026

Now waiting to listen to the address by Hon Minister Nitin Gadkari at the Awards program of the Indo-AmericanChamberofCommerce
Indo-American Chamber of Commerce, India

Discover how principles like Anchoring, Framing, Loss Aversion, Choice Architecture, and Decoy Effect can help you com...
10/09/2026

Discover how principles like Anchoring, Framing, Loss Aversion, Choice Architecture, and Decoy Effect can help you command the price you want.

Our interactive draws on real examples based on B2B research and industry experience across B2B sectors.

To see details of key takeaways and facilitator profiles and to sign up, link is in the first comment to this post. Early bird discount on now.

20/08/2026

Ready to understand what really makes B2B buyers say YES?
Join our Online Masterclass Series, conducted over three weeks, starting this Friday afternoon - 21 August 2026, from 3 pm-5 pm

Discover how to:
• Win buyer confidence as a new supplier
• Make customers fall in love with your product
• Present your price more persuasively
• Strengthen the messages in your sales pitch
• Restart conversations with lost customers
• Apply behavioral science across the B2B sales cycle
Turn powerful insights from behavioral science and B2B buyer psychology into strategies that build your brand, generate qualified leads and close more deals.
Watch the video to learn more.

Scan the QR code in the video or write to us at [email protected].

Celebrating India's 80th Independence Day with pride and passion. The country was created with a unique vision, and we w...
15/08/2026

Celebrating India's 80th Independence Day with pride and passion. The country was created with a unique vision, and we walk the path towards that every single day, in every way we can.

Greetings to our friends who are each doing so much towards building this country.

If you’re a owner, pro, platform manager, , or experimenting with AI, then this concerns you.India’s guidelin...
25/02/2026

If you’re a owner, pro, platform manager, , or experimenting with AI, then this concerns you.

India’s guidelines came into effect on the 20th of Feb 2026. The framework clarifies where responsibility sits, especially for platforms that host content, but brands deploying AI in advertising should also be aware.

If you are using AI-generated video, cloned voices, digital , or synthetic imagery, you need clarity on disclosure standards, consent requirements, and audit trails.

Our blog breaks down the core aspects of the regulation.

Scan the QR code in the image to read the full analysis.

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