WillStar Media

WillStar Media Turning Brands Into Content Creators And Creators Into Personal Brands. We are turning Brands into Content Creators and Creators into Personal Brands.
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We make your Business and Brand differentiate from your competitors. WillStar Media is a new-age creative marketing company which provides Influencer marketing, Video Production, Digital Advertising and Media Consulting in one place. This startup company is founded by people who have that expertise and experience in this field.

Side Hustle Vro
13/10/2023

Side Hustle Vro

12/10/2023

Heads Up For Tails's Recipe for Success in the Pet Market.

In our latest podcast episode, we had the pleasure of chatting with Samriddh Dasgupta, the CMO of Huft, a pet care brand on a mission to redefine pet parenthood. 🐢🐱

We dive deep into the values and philosophy that set Huft apart from the others:

🌟 Passion and Purpose: Samriddh and the Huft team are driven by a genuine passion for helping pet parents provide the best care for their furry companions. Their commitment to making a positive impact on the world reminds me of the iconic John Wick!

🧠 Changing Mindsets: Huft is all about changing the way we view and treat pets. They believe in education and counselling to help everyone become better caregivers, rather than dividing the world into "pet lovers" and "pet haters."

🌐 Addressing the Pet Market: The founders' (Rashi Narang) strategic approach to a diverse market, trust-building through quality products, and user-generated content can teach us a lot about business success.

πŸ” Philosophy and Quality Standards: Huft's unwavering commitment to using only the best materials and ingredients ensures pet parents make the right choices for their furry friends.

🏭 Product Development: Their rigorous product development process, focus on usability and belief in their products are inspiring for any entrepreneur.

🀝 The Power of Influence: Discover how they harness the power of influence and why there are no universal "don'ts" in pet parenting.

🐾 Responsible Pet Ownership: The podcast also highlights the importance of responsible pet ownership and the cruel consequences of abandonment.

🌿 Sustainability and Integrity: Huft's evolution towards sustainability and integrity is a lesson for all brands.

Listen to the podcast to discover the secrets to being the best pet parent and how to create a brand that truly cares.

🎧 Link in the comment.

How Amazon India, Nykaa and Myntra leverage influencers for the festive season.Today, we are going to see how this big g...
11/10/2023

How Amazon India, Nykaa and Myntra leverage influencers for the festive season.

Today, we are going to see how this big giant uses influencer marketing in a very effective way to make their festive sale viral and you can also use it on a smaller scale.

The festive season is a time of increased consumer spending, and brands are looking for ways to reach their target audience and drive sales. Influencing is a powerful way that brands can use to achieve this goal.

During the festive season, brands can partner with influencers to create content that promotes their products and services. This content can be in the form of gift guides, outfit ideas, holiday recipes, and more.

Here are some ways that brands can use influencer marketing during the festive season:

1. Partner with influencers to create festive-themed content. This could include gift guides, product reviews, outfit inspiration, or behind-the-scenes looks at how the brand is celebrating the holidays.

2. Run festive giveaways and contests with influencers. This is a great way to generate excitement and buzz around your brand and products.

3. Have influencers share their personal festive shopping lists and recommendations. This can help consumers to discover new products and brands.

4. Use influencers to promote special causes, festive offers and discounts. This is a great way to encourage consumers to make a purchase.

Overall, influencer marketing can be a very effective way for brands to reach their target audience and drive sales during the festive season.

Looking for free expert advice on planning a customized campaign, choosing the perfect influencers, and bringing your campaign to life? Look no further! Just drop a mail at [email protected], and we'd be thrilled to collaborate with you.

For more helpful insights - Join our newsletter "WillStar Insider" or read this article (Pin in the comment)

30/09/2023

How To Travel for Free: The Future of Savings? Hear from Nimisha Sainani, Head of Marketing at Multipl!

In our latest podcast, we talked with Nimisha Sainani, the person in charge of marketing at Multipl. We discussed how Multipl helps people manage their money better and save for the future.

Here's the key stuff we learned:

Problem Solvers: Multipl's creators (Padmanabhan Raghavan, Vikas Jain & Jagannathan Raghavan) wanted to help folks spend their money wisely and save more. They made Multipl to help people plan for the future.

Personalized Money Plans: Multipl makes special money plans for your goals. They also team up with cool brands to give you special deals.

Saving Can Be Fun: Multipl makes saving money fun! They give you rewards and play games to help you save.

Who They Help: Multipl is for people with jobs who are between 20 and 45 years old. They use paid ads, social media influencers, and training at companies to reach these folks.

Data Makes Decisions: Nimisha talked about using data to make choices in marketing.

Being Creative & Working Together: Find out how Multipl stays creative and teams up with others to make cool things.

Travel Talk: Nimisha also shared thoughts on travel ad campaigns, like Plan - which featured a relatable storyline about friends and their travel adventures.

Don't miss this chance to hear from someone who knows a lot about marketing and learn how Multipl is changing how we deal with money.

Tune in now!

How Kukufm reached a 14M+ audience in expected CPV with the help of Regional Influencers?We are happy to say that, WillS...
25/11/2022

How Kukufm reached a 14M+ audience in expected CPV with the help of Regional Influencers?

We are happy to say that, WillStar working with Kuku FM for more than one n a half years.

When we reached Kuku FM for influencer marketing and that time they were already working with India's top content creators.

So, we recommended regional influencers to Kuku FM's team - "Let's do the campaigns". But in that phase, nobody worked with regional influencers on a large scale. It was a tough decision.

We started working with regional influencers and executed some campaigns. But, our starting number of campaigns don't perform well because of the selection strategy and the style of collaboration.

After that, we improved the strategy as well as ex*****on. And we reached 14 M+ audiences with 86 deliverables in a budget.

All credits go to the Lal Chand Bisu & team Kuku FM because they gave a chance to work with them.

Always a pleasure to work with team Kuku FM.

Rockstars ❀️
18/11/2022

Rockstars ❀️

The situation and frustration of those brands who do influencer marketing on social media or work with social media infl...
17/11/2022

The situation and frustration of those brands who do influencer marketing on social media or work with social media influencers.

Today, Elon Musk announced - You need to pay $8/month for blue tick.With that, he also mentions a new revenue stream for...
02/11/2022

Today, Elon Musk announced - You need to pay $8/month for blue tick.

With that, he also mentions a new revenue stream for creators.

What do you think?

Elon Musk on fire πŸ”₯
13/10/2022

Elon Musk on fire πŸ”₯

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