MaxRoi Media

MaxRoi Media ROI-Focused Performance Marketing Agency

Facebook Lead Gen – Case Study - West PuneSharing a recent campaign we worked on for a residential project at📍 West Pune...
28/12/2025

Facebook Lead Gen – Case Study - West Pune

Sharing a recent campaign we worked on for a residential project at

📍 West Pune – Balewadi Highstreet
💰 Ticket size: ₹1.20 Cr onwards

📊 Numbers from the campaign:

• 2,738 leads
• ₹212 average CPL
• ₹5.8L ad spend

What mattered most here was keeping the enquiries relevant to the price point. No point getting volume if the intent doesn’t match the budget.

Just documenting the work and learnings from this campaign…

If you’re working on a similar project and want to see how we approach lead quality, happy to chat.





Why most B2C ads don’t convert into quality leadsIt’s usually not the platform.It’s usually not the budget.Most campaign...
25/12/2025

Why most B2C ads don’t convert into quality leads
It’s usually not the platform.
It’s usually not the budget.

Most campaigns fail because:
• Targeting is too broad
• Messaging doesn’t filter intent
• Lead forms collect data, not seriousness

Clicks are easy.
Qualified leads take strategy.





Case Study | Facebook Lead Generation – West PuneRan a Meta ads campaign for a 2 & 3 BHK residential project in West Pun...
17/12/2025

Case Study | Facebook Lead Generation – West Pune

Ran a Meta ads campaign for a 2 & 3 BHK residential project in West Pune.
• ₹1.13L ad spend
• 630 high-intent leads
• ₹40L+ revenue generated

I don’t optimise for cheap leads.
I optimise for leads that turn into real conversations, site visits & bookings…

If you’re a builder or channel partner struggling with lead quality, happy to share what worked here.

Feel free to DM if you want a similar strategy for your project.








THE 4 KEY INGREDIENTS OF A SUCCESSFUL FACEBOOK ADVERTISEMENT
24/10/2025

THE 4 KEY INGREDIENTS OF A SUCCESSFUL FACEBOOK ADVERTISEMENT

Too many inquiries, no conversions?Your clinic doesn’t need more ad spend.It needs smarter campaigns.
01/10/2025

Too many inquiries, no conversions?

Your clinic doesn’t need more ad spend.
It needs smarter campaigns.

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