Fighting Fit Brands

20/03/2022

We've all learnt that customer satisfaction is the holy grail of brands, broadly speaking. However, have we underestimated the power of customer unhappiness? Read on to see why you need to make your potential customer unhappy.

The surprisingly potent power of comparison.

12/11/2021

As businesses and the economy get back to pre- pandemic levels, carbon emission have also returned and that means traffic is back with a vengeance. Here's a link to an article I wrote for Campaign India a while back on (in)human behaviour while driving. This unfortunately remains as relevant today as it was 5 years ago. Do read and add on your experiences as well!

Driving in Mumbai: Saving us from ourselves

07/11/2021

In a time where getting back to office seems to take on a fever pitch and WFH is considered a non serious option again, here is an interesting perspective that offers a new way of looking at things. Essential ready for all managers trying their utmost to corral the herd back.

Forget the 4-day workweek. The better idea may be to focus on results.

28/10/2021

At Fighting Fit Brands I've been involved in a lot of strategy and problem solving and now I'm super thrilled to team up with Manish Masih at Do My Content showcase the first creative output for Audio-Technica India

A Japanese brand that is on the cutting-edge of innovation (as the 5000+ patents suggest) and used in the Olympics, Moto GP, Grammy's and what have you. Having worked with unearthing insights and crafting propositions for most of my career, there is a problem of plenty when it comes to Audio Technica!

Excited to partner Audio Technica on the journey to realising their potential. Thank you Devasis Barkataki, Robin Ghose, Veeryavanta Pariat Bhide and Prosenjit Sen for the opportunity.

Since 1962, Audio-Technica has led the world with extensive research and development in audio technology. No wonder Audio-Technica holds an astonishing...

28/09/2021

There's been a lot of conversation about work life balance and the work environment in general given the pandemic and the change its brought upon us. I've always had strong views on work ethic and starting off on my own made it even clearer, I feel. Have a read and see if you resonate or disagree. Would love to hear what you think.

Or how to reduce stress and increase job satisfaction

27/09/2021

"Dream big. Start small. But most of all, start.". Mr Sinek’s words never rang truer. After 26 years of building brands, I’ve started off on my own with Fighting Fit Brands.
A marketing practice that nurtures brands to achieve their potential. It offers strategy and deployment through collabs, across various dimensions. From being an external CMO to charting Social Mission and Brand Purpose and of course, Brand and Communication Strategy development.
Head over to the website(https://fightingfitbrands.com) to get more details and do spread the word. Wishing that you and your brands stay Fighting Fit always!
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