Convergent

10/08/2021

ABM is a strategy and strategy needs to be backed by data and information.

Study shows that 66% of ABM campaign fails. Why? Not doing comprehensive research before running a campaign is one of the major reasons.

ROI increases by 208% if ABM is executed after researching the account deeply. Yes, you heard it right. But how and what is the process?

Simply reaching out to the lead with designation and job profile can be misleading and often gives you the poor outcome of your campaign.

Hence, research cannot be optional in lead/demand generation campaigns. Automation is giving you garbage of data and non-actionable insight into an account.

https://www.linkedin.com/posts/rajiv-choudhary-9bb03a14_struggling-in-abm-campaign-activity-6830748187939143680-H0qb

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Are you also struggling to optimize your sales & marketing resources? , connect us before running an ABM campaign and we can help in ABM research.

06/08/2021

A journey from a TEMP AGENCY to a KNOWLEDGE MANAGEMENT PARTNER.

If you want to transform who you are, begin small and know the power of starting small later on.

In my early days, I used to develop and deploy temp resources in support of a strategy consultant (however still doing it with more agility). Our temp resources are used to engage in various kinds of activities while directly working with the case team including the collection of data in the local market offline/online.

We become confident while directly working on multiple strategic assignments at CLIENT SITE. Such engagement gave me the understanding of how we can reduce their stress in acquiring external knowledge and information with more agility.

On the behalf of practice team of the major strategy consulting firm, NOW we are also responsible for developing and executing a full-fledged Market Research Project.

Working directly with the consulting team gave us a lot of understanding of how strategy consulting firms work on tough deadlines with the highest quality of deliverables. It helps me to design the process around knowledge management.

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Our delivery model is agile which suits the practices of strategy consulting and VCs firm.

05/08/2021

Why ? & G? & ? & ? & ? etc has different space in the mind/heart of their customer.

Let us investigate what is common among all these brands?

These companies did not limit themselves to be mere product companies. They took that extra step to establish a connection with their audience.

And the results? Every time we hear these names, we recall moments and memories. This is why these brands are called market leaders. They don’t have the largest market shares, but they have been able to develop the most loyal customer base.

What did they do differently to achieve such a position?

They studied the market data carefully. They worked on customer . They understood the difference between selling a product and making a difference through their products. How did they do that? With gathering and studying the right data at the right time.

What customer can do for your brand?

Drop me a message to know your customer , which can help your brand.

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We are a leading knowledge management company. We specialize in providing our clients with in-depth and quality procedures for governing the data and information based on their requirements.

05/08/2021

The first is always special. Be it your first salary or your first client and first business too.

I had to spend from my pocket to complete my 1st industrial project. Based on requirements, I came up with a roadmap. Being a beginner, had no idea of how to negotiate with a client. The client agreed without negotiation. And I had that feeling of being on top of the world. That was a proud moment for me.

However, little did I know that I had made a huge mistake. Got aware, after completion of 30-40% of the project, I am going to surpass almost 40% of the cost of the project.

All the money that client paid has already been exhausted. I had no idea how to keep things moving. That project cost me a lot of money.

But the client really liked our work and I was happy that I executed it successfully.

I become confident about our *****ON capabilities. It helped me to on these intangible gains for my modest success so far.

You know, sometimes, it is okay to face some loss for a bigger gain. You have to change your mindset and look at the intangible gains.

Next time before quitting, reanalyze how we can make things better with what we already have.

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We are a leading knowledge management company. We specialize in providing our clients with in-depth and quality procedures for governing the data and information based on their requirements.

Please reach out to .com for more detail.

05/08/2021

You are a consultant and working on a strategic project.
And, you are in constant need of different forms of data and information and your internal capacity is not meeting immediate needs. You may require help around:-













We are your extended team to collaborate on any of the above-mentioned subjects.>>>>>We are a knowledge management company and working with top-tier strategy consulting and VCs firm. Reach to .com, for more understanding.

04/08/2021

My journey began with my .

My startup did not come out of brilliant ideas, conscious efforts, and structured thinking.

I wanted to work for and investment banking firms. Later I realized that I can’t get into such a role because of various factors.

I was jobless and was doing nothing 'productive' for more than 2-3 months.

I had pressure to get a job to live in Pune as my parents will stop sending money.

One fine day, one of the friends got an inquiry about a survey project from a contact in a local agency to carry Auto dealers' interviews across Maharashtra. He discussed with me and I said yes immediately for a contract job. We delivered the project successfully and earned a good amount of money. But we had no clue how to go ahead. This role me into what I am .

I started searching for a and got it after a couple of . During my job, I got deployed at the client site for a research consulting role.

However, got laid-off after a couple of years because the client withdrew . That was a painful and embarrassing feeling.

I didn’t waste my time looking for a new job. I started working on my . Now proudly working with the top-tier firm as a valuable .

04/08/2021

Some Due Diligence(DD) demands unconventional approach?

Have you ever done due diligence involving supervision outside the hub or asset of a large company?

For a project, we did a 24*7 monitoring activity and developed our observation-based data. Isn't sounds unusual and exciting? But we made it and delivered a great insight.

Such work at the data level is not easy and involves a great deal of risk, but we loved it and were appreciated by our customer partner.

If you got stuck to capture such datapoints and information, let us solve together.

04/08/2021

This is not like usual research, Rajiv.

Think twice before committing to this job.

Confused?

So I remember, we had a client query to gather data. They required us to gather data as per their requirements and present it within the next 48 hours.

This was not it. The data collection was part of due diligence. We were not allowed to talk directly about anything to anyone. Just observation.

Believe me, this was challenging.

You have to observe every single thing for 24 hours and the next 24 hours are for drafting the report. If you miss a single thing, it can change the results of the entire research.

Although we had never done anything similar, we accepted it. We put in our best efforts to get this thing done to perfection. And we were successful.

Our client was happy. They even extended the contract. We were even happier.

But do you know, what this taught us?

It taught us perseverance. It taught us the value of hard work and self-belief.

When you believe in yourself, have faith in your potentials, no one can stop you. No challenge is bigger than your self-belief.

PS: What was one challenge that you faced recently?

PPS: What was the most beautiful part of that challenge?

This is not like usual research, Rajiv. Think twice before committing to this job. Confused? So I remember, we had a client query to gather data. They...

04/08/2021

Sustenance during 1st few years of my start-up.

There are tonnes of struggles that come with it.

Survival Instinct is the only mantra to stay in the game. How to survive?

I am a proud entrepreneur of a bootstrapped company. I was in a kind of situation where I have to manage everything with personal savings and goes on to survive through initial sales.

It is not a very pleasant situation. You can not depend upon anyone to give you money. You have to build everything from scratch with whatever you have.

How did I manage everything?

I used to help MBA students with their assignments and tests preparations. These students were mostly from Middle East countries. I helped them perform market research, prepare presentations, etc.

I did not have many clients-partner then. I had to do other things to keep my Knowledge Management company going. It was a kind of side hustle that kept me floated in the market.

The time was difficult, but I knew I had to make things work out for my company. And I did it.

This proved to be a lasting impact on my venture. Side hustle paved the way for entering into education research as well. Thereby, opening new doors of opportunity for me in the long run.

PS: What was one incident that changed your life for good?

Sustenance during 1st few years of my start-up. There are tonnes of struggles that come with it. Survival Instinct is the only mantra to stay in the...

04/08/2021

Today I started my day with a fascinating story about a fruit vendor who employed an ingenious marketing method to sell his fruits. That was justified or not but he saved his customer base.

Such MIS-SELLING happens every day.

A fruit vendor who guaranteed that the watermelon he sold to his customer would be red and sweet and that if that did not happen, he can return the fruit. After a few hours, the buyer returned, furious and disappointed, claiming that the melon was neither delicious nor red. There were many other customers in the shop at the time, but the fruit salesman responded with a smile, stating that those were the sugar-free and pricey melons he had purchased exclusively, which had been supplied to him by mistake. With a sigh of relief on his face, the customer inquired calmly if those melons may be kept by him if he pays the additional amount.

We could notice both positive and negative aspects of the given story. If we look at this materialistically, the customer has been fooled. But we can't deny the satisfaction level, after a changed narrative, on the customer's face when taught that those were rare fruits that he bought for a very low price.

Customer happiness is always a significant factor in marketing, regardless of how you grow your sales.

Today I started my day with a fascinating story about a fruit vendor who employed an ingenious marketing method to sell his fruits. That was justified ...

04/08/2021

The market is all about .

Keep yourself open, and be ready with contingency plans. You don't know when you will be surprised by the most trusted sources.

Contingency means, adaptability, and innovation. Either you adapt in a disruptive market to stay alive or gets obliterated.

Many things have vanished because they were not adjustable in accordance with the changing world. STD PCOs & gramophones, which have now been replaced by our mobile phones. People who relied on STD PCOs for sustenance suffered greatly.

How the business of education changed after the Pandemic?
Many schools, coaching, and related business have vanished. They got disrupted by the market forces. Those who adapted and adjusted as per market forces survived.

To cope with the changing world, we need to ANTICIPATE the changing world. How can you ANTICIPATE? we needed to build the insight based on market forces.

Market forces are governed by data, surveys, and interviews. Such activities give us the ability to anticipate the change.

We needed to manage the knowledge of external forces so that we can adjust our business model in changing market dynamics.
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We are a knowledge management company and can help you to anticipate the change with market data, surveys, and interviews.

The market is all about . Keep yourself open, and be ready with contingency plans. You don't know when you will be surprised by the most ...