Marketing Ka Ghanta

Marketing Ka Ghanta Marketing ka Ghanta is all about marketing tactics of brands, war of brands, promotional campaigns and many more.

22/08/2017

Worlds Apart: an experiment. Can two strangers divided by their beliefs overcome their differences?
According to Heineken, the new campaign aims to ‘promote openness as a value that helps break down the barriers between us.'

14/08/2017

A Perfect Frontal attack strategy adopted by Bajaj Dominor 400 with the riders taking a potshot on Bullet riders
who are struggling to make their way.As the pack of elephants make their way through corners and knolls struggling with riders on top, the Dominor 400 makes its 'powerful' entry, weaving through the pack with the punch line ''Haathi Mat Paalo"(Don't foster an elephant). Now, let us wait for the Royal Enfield reply to Bajaj?..

03/08/2017

Amazon released their digital video last year titled to talk about their product Amazon gift cards. In two days, the video got more than 1.8 million views on the brand’s YouTube channel. It spoke of the sweet brother-sister bond through a series of mobile chats exchanged between the two and with the brother, in the end, gifting her sister with a gift card for Raksha Bandhan.

Air conditioned bus stand: A first in Delhi thanks to Daikin AC Marketing campaign
23/05/2017

Air conditioned bus stand: A first in Delhi thanks to Daikin AC Marketing campaign

Analysis of Retail Industry In India...
05/01/2017

Analysis of Retail Industry In India...

One of the best message by Ogilvy & Mather ..
22/12/2016

One of the best message by Ogilvy & Mather ..

23/11/2016

"Start something fresh,", Wrigley’s Doublemint Campaign

MV Natarajan, managing director, Wrigley India said, “The Doublemint Mints TV advertisement fantastically weaves in the essence of connections that Doublemint stands for. It is seen enabling the young couple falling in love. We are very excited about this launch and are confident that the audience will connect well with our new TVC.”

04/11/2016

Brand Positioning:
Sony Max 2: Yaad Rahega
Max 2, the second Bollywood movie channel under Sony Pictures Networks India, had rolled out a film to celebrate its second anniversary. Campaigned has been conceptualised by DDB Mudra.
The channel always had a positioning of evergreen and timeless movies that create meaningful entertainment. Earlier it was launched with the brand positioning — Kuchh filmon ka jaadu kabhi kam nahi hota.
So the attempt here was to strengthen the earlier brand promise & invoke nostalgia for evergreen movies among viewers.

An Insight in to the Rural marketing.The kankhajura station gathered huge subscriptions :)
10/10/2016

An Insight in to the Rural marketing.
The kankhajura station gathered huge subscriptions :)

We are coming up with new series of posts which will include some of our imaginations and we will overlap it with variou...
04/10/2016

We are coming up with new series of posts which will include some of our imaginations and we will overlap it with various brands.
Note: We are posting such posts based on our imaginations and creativity, it does not have any correlation with any brand.

This is the wonderful example of branding where Marico saved lot of tax by finding government loopholes and also differe...
28/09/2016

This is the wonderful example of branding where Marico saved lot of tax by finding government loopholes and also differentiated Parachute from other brands.

21/09/2016

Snapdeal, announced new branding to capture the pulse of a confident, aspirational India.
The new brand identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life. The heart of the new positioning is about recognizing the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life, expressed in the new brand identity as “Unbox Zindagi".
The new brand identity focuses on the lives, dreams and aspirations of the consumers and is the culmination of an intense effort involving deep research and involvement of top creative agencies from India and outside
The new brand identity has been rolled out at all touch points, on the app, website, m-site and through all brand communication. A campaign, with the new brand identity, will appear in the form of TVCs, print, outdoor and all digital media including YouTube, Facebook, Twitter and Instagram.

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