The politics of the new age are changing, the judgemental view of the public sphere has now shifted its focus from political logic to media logic. In the era of media logic, it is absolutely vital for a politician, political party or social entity to plan their moves carefully and with foresight. Using state of the art research methods, it is quite possible to determine the reaction and response t
hat the ‘next move’ of an entity will receive. Evidence based decision making leads to a successful campaign and this is exactly where the Chintan Group steps in to help its clients. With our proficiency in the field of research and psephology, we endeavour to help our clients achieve the success they desire while simultaneously minimising the risk and trying to make their path to success smoother. Chintan Group deals with Analytical Research projects mainly from political as well as market research fields. As far as the political field is concerned, projects regarding media research, election surveys, performance scores etc. have been undertaken thus far. What all these projects have in common is, they each include social and opinion research, which is the systematic gathering and interpretation of information (data) about individuals or organizations using statistical and analytical methods and techniques of applied social sciences to gain insight and support decision making which also has an implication on the election surveys and approval ratings.
