Industry Connect Resourcing Solutions

21/10/2013

Process management is the application of knowledge, skills,tools, techniques and systems to define, visualize, measure, control, report and improve processes with the goal to meetcustomer requirements profitably. Processes properly managed reduce companies dependence on people, making every individual dispensable.

17/10/2013

Technology and innovation management is a key to survival for modern organisations. Nokia Blackberry Kodak are some examples who ignored the technology advances and suffered. With advances in digital marketing the traditional mediums should wake up to the hour.

16/10/2013

What is ERP?
An Enterprise Resource Planning (ERP) software is an operational system responsible for unifying, rationalizing, and managing the information system enterprise-wide, including processes related—but not limited—to manufacturing, inventory, supply chain, purchasing (or procurement) and spending, sales, customer relationship, accounting, financials, human resources (HR), quality.

16/10/2013

60% of the company's marketing budget is going towards BTL activities, against 35-40% three years ago. With increasing choices, the consumer has become more discerning, Therefore, ground activations are gaining traction due to the added impact they give beyond the media clutter. So the future is concept development and brand activations.

16/10/2013

The 2010 Indian Readership Survey findings shows that the largest read local language newspapers to be Dainik Jagran (with 16.429 million readers) and Dainik Bhaskar(with 14.448 million readers), both published in Hindi. TheTimes of India is the most widely read English languagenewspaper ( 4.9 million), followed by Gujarat Samachar (4.5 million), Hindustan Times (3.9 million), Eenadu (1.7 million),Dina Thanthi (1.6 million), Sakshi (1.45 million). The New Indian Express is another widely-read English language newspaper (1.8 million). Malayala Manorama newspaper which is published in Malayalam from, currently has a readership of over 9.9 million (with a circulation base of over 2 million copies) has the most circulation in other languages.

10/10/2013

What is IRS?
The Indian Readership Survey (IRS) is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh respondents. IRS collects a comprehensive range of demographic information and provides extensive coverage of consumer and product categories, including cars, household appliances, household durables, household care and personal care products, food and beverages, finance and holidays. IRS is not restricted to survey of readership alone but is synonymous with both readership & consumption across various FMCG (Fast-Moving Consumer Goods) products throughout India.IRS covers information on over 100 product categories. IRS is conducted by MRUC (Media Research Users Council) andHansa Research.

09/10/2013

What is TRP ?
Television Rating Point (TRP) is a tool provided to judge which programmes are viewed the most. This gives us an index of the choice of the people and also the popularity of a particular channel. For calculation purpose, a device is attached to the TV set in a few thousand viewers' houses for judging purpose. These numbers are treated as sample from the overall TV owners in different geographical and demographic sectors. The device is called as People's Meter. It records the time and the programme that a viewer watches on a particular day. Then, the average is taken for a 30-day period which gives the viewership status for a particular channel.

09/10/2013

Digital Media is the next big thing in Media Industry. Explore the scope and opportunities of digital media today with Amod, at SBS College today. 4pm -7pm.

09/10/2013

Now thats forward thinking.

Hummingbird represents the most dramatic alteration to Google's search engine since it revised the way it indexes websites three years ago.

08/10/2013

What is GRP?
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency. Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.

08/10/2013

Industry Connect - Soon to launch HR Pro and Real Estate pro. Happy learning.

08/10/2013

With iCMP students and Simca director. Abhijeet and Rj Sangram