10/06/2019
Advantages of Cinema Advertising
Cinema has a larger than life visual impact when compared to TV or Radio
Cinema as a captive medium offers an uncluttered environment
Cinema reaches out to young affluent audiences and is cost effective
It has the added advantage of delivering nation-wide reach as well as localized reach
Offers 360 degree exposure & innovative opportunities to brands, on-screen & off-screen
Low ad avoidance as cinema goers perceive the ads as part of the experience
Cinema forming a deep engagement of audiences with brand messages
Cinema's captive audience delivers advertising recall that is up to five times that of TV
