PR Signal

25/09/2022

“Ya devi sarva bhuteshu, shanti rupena sangsthita
Namastasyai, namastasyai, namastasyai, namo namaha’‘ A very Good morning and Subha Mahalaya,
May Goddess Durga Takes Away All of Your Vices and Give You Happiness.

21/05/2021

18/05/2021

English, the principal language of the world today has come to bear the imprint of the pandemic and the infodemic. Does the over-reliance on one language weaken public messaging?

English, the principal language of the world today has come to bear the imprint of the pandemic and the infodemic. Does the over-reliance on one langu..

05/04/2021

As a good content creator, you will religiously follow all the standards of great content – Original, Useful, Unique, Credible, Visually Appealing, Strong Headline, Customer Pain Point Solution and Result-Focused. Still, you may not get the traction or results you were expecting. The reason is simple – it is missing the ‘x’ factor namely Emotional Engagement!

Content is king in digital marketing and it will continue to retain its supremacy in the coming years...

01/04/2021

According to LinkedIn, it will start beta testing of the new audio chat feature soon.

Earlier in the week, Spotify also announced an acquisition to introduce a similar feature...

26/03/2021

T.J. Barber with BET Networks shares her tips on telling a compelling story with strong visuals and videos.
PR Daily

T.J. Barber with BET Networks shares her tips on telling a compelling story with strong visuals and videos. When it comes to creating social media content that grabs viewers and delivers results, it’s essential to start with the right question. T.J. Barber, director of social media marketing and s...

24/03/2021

Next year, Alphabet Inc's Google plans to phase out technology in its Chrome browser that lets other companies track users' web browsing
Brand Equity

Cookies are a foundation of the web, allowing you to visit a news publisher without entering log-in credentials each time, for example...

23/03/2021

Anthropologists link this back to the days when mankind was making the shift from small hunter tribes to larger agrarian societies. Human tendency is to make linkages with something familiar, and the easiest way to figure out strangers was to bucket them into categories.
BrandEquity

For marketers, the dangers of categorisation are subtler, and sometimes come disguised in the garb of pseudo-science.

22/03/2021

“Social marketing integrated with 'experiential sports’ is not only about making the world a better place; it serves genuine business or brand goals too!”
Source :

A robust social marketing campaign often begins with the right affiliation or social change brand can directly impact...

20/03/2021

Is work from office set to rise for India's communicators?

https://www.prmoment.in/pr-insight/work-from-office-set-to-rise-for-indias-communicators

Is work from office set to rise for India's communicators?

19/03/2021

A unique way communicators can measure impact
Source: PR Daily

Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI. Measuring impact and demonstrating ROI continues to top the list as one of the biggest challenges faced by communication professionals. Roadblocks such as understanding organizational goals or KPI...