27/08/2021
Responsibilities
· Create, track, analyze and optimize paid search campaigns across Google.
· Monitor and evaluate search results and search performance across the major search channels.
· Understand, manage and optimize new and existing PPC campaign components including, but not limited to - ad copy, bid prices, cost per conversion, cost per click,
· keyword research, etc.
· Develop and execute innovative & engaging campaigns to increase product awareness and sales.
· Manage and maintain updates for large keyword lists through Google Ads Editor.
· Perform daily account management of pay-per-click accounts on Google Ads, Yahoo Ads, Bing Ads, and other search platforms.
· Assist in the maintaining and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics.
· Provide creative copy and graphical ad templates suggestions.
· Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.
· Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
· Keep pace with search engine and PPC industry trends and developments.
· Communicate to team and management on project development, timelines, and results.
· Work closely with the other team members.
Requirements
· Passion for search and internet marketing.
· Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
· Ability to clearly and effectively articulate thoughts and points.
· High levels of integrity, autonomy, and self-motivation.
· Excellent analytical, organizational, project management, and time management skills.
Skills
& Qualifications
· Proficiency in Google Ads Editor.
· Proficiency in MS Excel.
· Experience with website analysis using a variety of analytical tools including Google Analytics as well as internal reporting tools.
· Experience working with popular PPC ad platforms (Google Ads, Yahoo Ads, Bing Ads).