20/08/2026
As Raksha Bandhan gets closer, we thought - what if three global brands took a dig at the one thing siblings never stop fighting over?
So we imagined a little Raksha Bandhan moment starring McDonald’s, Zara, and Ikea.
Some things never change. Like fighting over the little things. And loving each other anyway.
(Raksha Bandhan campaign, spec ad, sibling humor, brand storytelling, McDonald’s, Zara, Ikea, festive marketing, creative ad concept)