Markathon-Marketing Club of IIM Shillong

Markathon-Marketing Club of IIM Shillong Markathon is the bi-monthly Marketing magazine released by the Marketing Club of IIM Shillong. Visit Piyush Mathur (MD & President - The Nielsen Company) and Mr.

As part of its activities, it releases a bi-monthly marketing magazine - Markathon, which caters to an active subscriber base of over 12,000 with more than 2,40,000 impressions, with readers from premier B-schools and corporates. Made available in a free-to-distribute electronic format, it includes articles which cover a plethora of exciting topics depicting the latest development in the field of

marketing. Its exclusive section Vartalaap has featured interviews of eminent corporate personalities like Mr. Peter Kronschnabl (President, BMW India), Dinesh Keskar (President, Boeing India), Ms Nadia Chauhan (Joint Managing Director and CMO, Parle Agro), Mr. Sugato Majumdar (CMO & Head of Strategy, Mahindra Retail), Mr. Ashutosh Tiwari (Executive Vice President and Head, International Marketing and Innovation Godrej) and academicians such as Al Ries (Best Selling Author & Father of Positioning), Harish Bijoor (Brand Consultant), David Aaker (Brand Consultant & Brand Strategy Specialist), Prof. Jagmohan S. Raju (Chairperson, Marketing Department, Wharton) and Prof. Sunil Gupta (Head of Marketing Department, Harvard Business School) and other distinguished personalities such as Harsha Bhogle. Other regular sections of the magazine include Eye2Eye, Perspective, Brand Story, Catch or Miss, Cover Story, Digigyaan, Jab they failed, Logoistic, Markopedia, Marketing Updates and Silent Voice.

‘Eye2Eye’ invites views and counter-views on a debatable issue related to the field of marketing. ‘Perspective’ invites articles from other B-Schools on the latest developments and trends in the world of marketing. ‘Brand Story’ deals with the journey of a contemporary brand and any important recent affair (success or failure) in the life of the brand. ‘Catch or Miss’ talks about successful and failed advertisements of all times. ‘Digigyaan’ is a section which provides us with the know-how in the realm of digital marketing. ‘Jab they Failed’ provides stories of a brand which failed and rationale behind their failure. ‘Logoistic’ speaks about the journey of a brand logo and why it has been changing. ‘Markopedia’ is a section which updates about the Marketing terms used in the industry and ‘Silent Voice’ depicts the print advertisments which have managed to catch the eyeballs in recent past. It receives articles for publication from colleges all across India, and the best articles are published.

“Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The ...
23/02/2022

“Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value.”

The journey of every successful marketer starts by learning from the finest, and in most of the cases it started from learning from the books and works of "The father of Modern Marketing".

It gives us immense pleasure and pride to announce that the person whose work and words of wisdom have paved the way for all the successful marketers in the world, has agreed to grace us with his presence.

The person is none other than Dr. Philip Kotler, an American marketing Author, Consultant, and Former Professor of International Marketing at Kellogg School of Management at Northwestern University. He is known for popularizing the definition of Marketing Mix and has authored over 80 books including Marketing Management, Principles of Marketing, Marketing 4.0, and a lot more.

We understood Consumer Buying Behaviour and markets in our earlier posts, now let's talk about Business Markets! ...
12/07/2021

We understood Consumer Buying Behaviour and markets in our earlier posts, now let's talk about Business Markets!

In today's edition of Marketing Monday's, we look at the Consumer Buying Decision Process!Let us know your experience at...
05/07/2021

In today's edition of Marketing Monday's, we look at the Consumer Buying Decision Process!

Let us know your experience at any stage of this five-stage model in the comments below!

03/07/2021

Campaign, which they launched in association with Dentsu Webchutney, was primarily focused on Instagram. Last year Instagram launched a feature in which you could send voice notes on DMs and Swiggy capitalized on it. Participants were invited to send Swiggy a voice note via DM wherein the shape of the soundwave they created while sending the voice note had to resemble the shape of a dish that Swiggy posted that day. They had five such dishes/challenges: Kebab skewer, Shawarma, Fish, Nacho, 21 Stack Pancake & the winners were entitled to get Swiggy vouchers for an entire year!

Though the campaign was focused on Instagram, though there were a lot of interesting hashtags associated with the campaign. Apart from the official campaign hashtag - , it raised awareness about and .

Needless to say - Swiggy saw an outstanding response with 1.5lakh DMs in just 10 days! They also brought in influencers like Srishti Dixit , Rohan Joshi and more to participate in this challenge which greatly boosted their campaign and overall brand awareness.

Today, we understand what Consumer Buying Behaviour is and the factors that affect it!
28/06/2021

Today, we understand what Consumer Buying Behaviour is and the factors that affect it!

This week in Marketing Mondays, we talk about Surrogate Marketing!
03/05/2021

This week in Marketing Mondays, we talk about Surrogate Marketing!

This week in Marketing Mondays, we talk about Neuromarketing!
19/04/2021

This week in Marketing Mondays, we talk about Neuromarketing!

Heinz came up with an innovative approach to capture the essence of its legacy and the ongoing pandemic in one of it's m...
12/04/2021

Heinz came up with an innovative approach to capture the essence of its legacy and the ongoing pandemic in one of it's marketing stint.

Presenting you "Harsh*t Somani", Kotler of Markathon and modest perfectionist. His silence speaks louder than words. The...
04/04/2021

Presenting you "Harsh*t Somani", Kotler of Markathon and modest perfectionist. His silence speaks louder than words.

The time has come for us to bid adieu,
Its bittersweet to say good bye to you.

You helped us to sail through the ups and down.
Smiled through out even when the world frowns.

As a group you will graduate
But remember, back here there is a family to celebrate!!
Let's celebrate the spirit of team Markathon!! ♥️

Seniors, we will miss you a lot !!
Wishing you much joy and happiness as you turn to a new chapter in life.

Markathon 2019-21


Presenting you "Adrija Khan", woman of few words,with her dedication stands out from the herd. Her curly hair will mak...
04/04/2021

Presenting you "Adrija Khan", woman of few words,with her dedication stands out from the herd. Her curly hair will make you dangle, she fits in team Markathon from every angle.

The time has come for us to bid adieu,
Its bittersweet to say good bye to you.

You helped us to sail through the ups and down.
Smiled through out even when the world frowns.

As a group you will graduate
But remember, back here there is a family to celebrate!!
Let's celebrate the spirit of team Markathon!! ♥️

Seniors, we will miss you a lot !!
Wishing you much joy and happiness as you turn to a new chapter in life.

Markathon 2019-21


Presenting you "Kaushal Gupta", the one who knows everything happening everywhere.He can light up any room in a jiffy, b...
04/04/2021

Presenting you "Kaushal Gupta", the one who knows everything happening everywhere.He can light up any room in a jiffy, but in the work he does there is never an iffy.

The time has come for us to bid adieu,
Its bittersweet to say good bye to you.

You helped us to sail through the ups and down.
Smiled through out even when the world frowns.

As a group you will graduate
But remember, back here there is a family to celebrate!!
Let's celebrate the spirit of team Markathon!! ♥️

Seniors, we will miss you a lot !!
Wishing you much joy and happiness as you turn to a new chapter in life.

Markathon 2019-21


Presenting you "Kopal Tripathi", the green eyed force, she never takes a no. Whoever it might be, can't resist to admire...
04/04/2021

Presenting you "Kopal Tripathi", the green eyed force, she never takes a no. Whoever it might be, can't resist to admire her skill set!

The time has come for us to bid adieu,
Its bittersweet to say good bye to you.

You helped us to sail through the ups and down.
Smiled through out even when the world frowns.

As a group you will graduate
But remember, back here there is a family to celebrate!!
Let's celebrate the spirit of team Markathon!! ♥️

Seniors, we will miss you a lot !!
Wishing you much joy and happiness as you turn to a new chapter in life.

Markathon 2019-21


Address

Nongthymmai
Shillong
793014

Website

Alerts

Be the first to know and let us send you an email when Markathon-Marketing Club of IIM Shillong posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Markathon-Marketing Club of IIM Shillong:

Shortcuts

Share

Category