Diary Of An SEO

Diary Of An SEO Diary Of An SEO was founded by Kira Khoroshilova, SEO soecialist & SEO speaker in September 2023.

Kira specialised in International SEO and global businesses expnasion and the agency boasts expertise in Local, National & International SEO.

5 actionable tips now that the June 2026 spam update is live 👉🏼 1️⃣ Get rid of your useless, AI generated sh*te Did you ...
24/06/2026

5 actionable tips now that the June 2026 spam update is live 👉🏼

1️⃣ Get rid of your useless, AI generated sh*te

Did you publish hundreds of pages using AI, with no human checking the facts and crappy, run of the mill information?

→ Unpublish them. Or merge them into one USEFUL page.

2️⃣ Check if you’re just copying

Open your top 5 posts. Ask: do they just say what’s already on Google’s first page?

Or do they add something new — your own photos, your own data, your own story?

→ If it’s just a copy of what’s already out there, sack it off.

3️⃣ Check old domains you bought

Did you buy an old website and redirect it to your main site?

→ If that old site was spammy, it’s dragging yours down right now. Remove the redirect today.

4️⃣ See what Google’s robot actually sees

Go to Search Console → URL Inspection → “View Tested Page.”

Compare that screenshot to what you see as a normal visitor.

→ Different text or links? That’s called cloaking. Fix that.

5️⃣ Look for floods of bad links

Did you buy low quality guest posts? Join a PBN? Purposely buy thousands of spammy links overnight? That’s a baaaaad move.

But don’t panic and start disavowing, if you didn’t purposely do this then Google is smart enough to ignore random spam content on its own.

Only disavow if you have thousands of deliberate, paid spam links.

Do these 5 checks today. Your site will thank you, and then you can thank me 😉

I am so excited to be speaking at  this June 🇮🇩 If you’re a business owner, marketing agency, or freelancer, this event ...
07/05/2026

I am so excited to be speaking at this June 🇮🇩

If you’re a business owner, marketing agency, or freelancer, this event is for you! I will be teaching you how to scale a business from $0-$2.2 million in 2 YEARS with SEO as the only marketing channel. 🔥

Very excited to meet as well 😍

I am so excited to be featured by .my in the May 2026 issue of The Expat magazine. 😍 Massive appreciation to Merel, Edit...
05/05/2026

I am so excited to be featured by .my in the May 2026 issue of The Expat magazine. 😍

Massive appreciation to Merel, Editor-in-Chief and genuine master wordsmith and just an all round amazing human that I’m so lucky to have met here in Malaysia! ♥️

I’ll be honest…..I haven’t picked up a magazine in years, but The Expat pulled me straight in.

Running for over 30 years, it’s packed with some of the best writing I’ve read in a long time, which makes it even more of a privilege to be featured.

“Your session was the most memorable one for me.”Feedback like this makes the travel, time zones and long hours complete...
21/04/2026

“Your session was the most memorable one for me.”

Feedback like this makes the travel, time zones and long hours completely worth it. ❤️

I’m grateful to have the opportunity to teach people about search and help them grow their businesses and move closer to their goals. Hearing that a session was “life changing” is something I never take lightly.

Thank you TiE Chandigarh, especially Ravi Sharma, for the opportunity. The speakers, attendees and organisation made this one of my favourite events I’ve been part of.

In 70 minutes we covered everything from technical international SEO to cultural nuance and Hofstede’s role in understanding user behaviour in new markets. 🌍

This was my 6th global stage talk and my best yet.

Huge thanks to everyone who attended. Truly one of the best audiences I’ve had the pleasure of speaking to.

a weekend of sharing, learning, and growing ☀️ 🇹🇭 Thank you  for the opportunity to share my thoughts on grit, growth, a...
08/04/2026

a weekend of sharing, learning, and growing ☀️ 🇹🇭

Thank you for the opportunity to share my thoughts on grit, growth, and going global 🫡

It was a privilege to share this panel with , & our amazing moderator 🤝

I built a successful SEO business in under 2 years.The business became profitable after 6 months. Am I proud? Definitely...
25/03/2026

I built a successful SEO business in under 2 years.

The business became profitable after 6 months.

Am I proud? Definitely.

But I still think the whole “build a business in record time” narrative is misleading.

Because behind every fast result there’s usually:

Putting your health on the line
Sleepless nights
Rejection
Outgrowing friendships
Many hours of therapy
Business coaching
Difficult clients
Difficult decisions
Firing clients
Clients leaving
Disappointment
Many mental battles
No support
Online judgement

For every success you see, a price was paid.

Good businesses are not defined by how fast they grow. They are defined by how long they last.

So if it feels like everyone else is moving faster than you, you are not behind. Some people are only able to function from a place of panic, which is why they end up building so quickly.

If you’ve been going for x number of years and haven’t seen that “incredible success in 3.5 seconds” people post about on LinkedIn - you’re not behind.

Take your time. Keep going. Try not to compare, and remember, what you see on LinkedIn is never the full picture!

We’re all different and each have our own path to walk. ♥️

A very belated International Women’s Day post - but better late than never. 🌸I loooove being a woman. 💝 I love being sof...
11/03/2026

A very belated International Women’s Day post - but better late than never. 🌸

I loooove being a woman. 💝

I love being soft and powerful in the same breath.

In bed watching rom-coms with a masala chai, my husband buying me all the choccies in the world on a Tuesday and closing thousands of dollars in deals on a Wednesday.

A princess one day, a powerhouse the next - and never having to choose between the two. 💞

For me, the greatest gift hasn’t just been being a woman. It’s been treated as a human first.

I’ve been lucky enough to be surrounded by incredible people - men included - who gave me honest feedback, held me to the same standard as everyone else, and never once made me feel like my gender was something to work around.

I’ve never had to shrink.

And I’ve never had to pretend to be something I’m not to earn my seat at the table.

To the young women who come up to me after talks and say, “It’s incredible to see a young woman speak so confidently in front of so many people - I want to be just like you one day,” - that is everything.

That is why I show up.

My wish for every woman is simple: never minimise yourself. 💗

Find the environment where your softness is not a weakness and your ambition is not a threat.

You are allowed to take up space (even if you’re a 5’1 baddie like me 😆) ❤️‍🔥

All of it!

Happy (belated) International Women’s Day. 💫

Thank you  for inviting me to share insights on global business expansion 🌍 April 10-11 at Hyatt Regency Chandigarh 🇮🇳😍
10/03/2026

Thank you for inviting me to share insights on global business expansion 🌍 April 10-11 at Hyatt Regency Chandigarh 🇮🇳😍

Ambitious British business looking to expand globally? 🌍 This is our international SEO offering for brands that want vis...
23/01/2026

Ambitious British business looking to expand globally? 🌍

This is our international SEO offering for brands that want visibility beyond one country and actually want it done properly. We do approximately 10 of these projects every single year, but I know there’s more businesses out there who need my help.

Already in a few markets and underperforming?

Planning global expansion and don’t want to mess it up?

Sick of guessing where the real opportunity is? And do you actually KNOW where the opportunity is?

This is for you.

What’s included 👇

🔥 Market and country opportunity analysis
🔥 International site structure and targeting review
🔥 Global keyword demand by country and intent
🔥 Technical issues that block scale
🔥 Content gaps overlap and localisation problems
🔥 Competitor visibility across key markets
🔥 A clear prioritised roadmap telling you where to invest and where not to

If you’re even thinking about international SEO and not doing this first you’re guessing.

📩 email [email protected] for more information.

Trust me, you’ll wish you did this sooner 😉

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