21/03/2018
Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express
Google Assistant with voice shopping. Shopping Actions uses a pay-per-sale model, meaning you only pay when a sale actually takes place. Here is more information of where it works, and you can see how people will confuse it with Google Search organic: https://goo.gl/94owD8
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.
