19/05/2022
If you want to know if your website is attracting high-quality visitors that are relevant to your brand, there are several audience metrics you can track from Google Analytics that will give you a pretty good start.
Sessions by Country: Is your content attracting the right visitors by geolocation?
Average Session Duration: The more time visitors spend on your website and/or specific pages, the higher the likelihood they’re more relevant to your company.
Bounce Rate: Do visitors leave shortly after landing on your website? Or do they stick around, engage with the element on your page/website, before moving on?
Pageviews: The more pages someone views, again, the higher the likelihood that they’re finding your content relevant.
New vs. Returning Users: If people are returning to your website at a good percentage, you’re obviously making a good and relevant first impression.