26/01/2021
Over the time we have generated some amazing results for mortgage and real estate niche
And with time we have found our winning strategy
We as an agency leverage on both the platform – Facebook + Google
When ever you plan to run mortgage or real estate ads, make sure to have you special ad category selected. This would help you not get banned on Facebook
✅ These niches can be a bit tricky due to various compliance every country has
✅ So make sure you are going through all of them once, just to be double sure
✅ Now whenever you create an ad for mortgage or real estate, make sure you facts are correct and do not claim anything or do not use misleading statement
✅ Keep things very clear and transparent in terms of you funnel content and ad copy
✅ The goal of you campaign should be to get the leads book an appointment with your client so that they have a detailed discussion about their requirement
✅ So you ad should be for a free quote, free advice call or Get free quote + an E-book explain the process
✅ Always have a calendar on the funnel with a set of pre-qualification questions to avoid get crap leads
✅ So when it comes to leveraging on Facebook for mortgage the advertising process and the follow up process can be a bit time consuming, so remember to set up automation using emails, voicemails and SMS for nurturing the leads
✅ Facebook can get you leads at a lower Cost Per Leads but the major focus should be Cost Per Acquisition and the Follow Up Process in an automated format
Now talking about Google Search Ads
✅ Google has some serious buyer so make sure that you are leveraging on Google for mortgage and real estate
✅ Google does not have compliance issue as such since people who are actually looking for mortgage and real estate do not go on Facebook to find but search for it on Google
✅ This reduces you follow up process and increase the credibility of the leads to convert as they are you serious buyers
✅ Since google performs on search basis the cost per lead will be higher as compared to Facebook but if you aren’t leveraging on Google, you are missing out on serious clients and buyers
✅ When you create google ads use ad extension which would increase you ad performance
✅ Use manual bidding strategy and make sure you are using Broad Match Modifier & Phrase Match
✅ Use a only 15 to 20 keyword per ad set