Megha Pawar

Megha Pawar The Who, What, Why & How of Marketing and Digital Marketing

Build Better Marketing Strategies with Buyer Personas.
05/07/2021

Build Better Marketing Strategies with Buyer Personas.

The marketing mix or the 7Ps.
28/05/2021

The marketing mix or the 7Ps.

Brand Logo for Digital Age.
20/05/2021

Brand Logo for Digital Age.

The boomer generation that precedes them and the millennials who follow, the "Generation Xers" are a sometimes overlooke...
12/05/2021

The boomer generation that precedes them and the millennials who follow, the "Generation Xers" are a sometimes overlooked consumer group.

GenXers have increasingly displaced the lifestyles, culture, and values of the baby boomers. They are the most educated generation to date, who possess hefty annual purchasing power.

With so much potential, many brands and organizations focus on GenXers as a prime target segment.

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P.S. This information is a taken from the book "Principles of Marketing" by Kolter & Amstrong".

Over the years, the baby boomers have been one of the most powerful forces shaping the marketing environment. It would b...
10/05/2021

Over the years, the baby boomers have been one of the most powerful forces shaping the marketing environment. It would be a mistake to think of older boomers as phasing out or slowing down.

More active boomers have no intention of abandoning their youthful lifestyles as they age. Boomers are also getting digitally active and increasingly social media savvy. They are the fastest-growing shopper demographic online, outspending younger generation.

Instagram Algorithm 2021.
08/05/2021

Instagram Algorithm 2021.

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