01/07/2026
Your WhatsApp number may soon become optional. 👀
WhatsApp has rolled out usernames, which means people will be able to contact you using "" instead of your phone number.
For users, this means more privacy.
For brands, this means something bigger:
Your WhatsApp handle is about to become a new digital identity.
Think about it -your website, ads, Instagram, Facebook, customer support,
QR codes, offline collaterals and sales funnels can all point to one simple handle.
But there’s one problem:
Good usernames won’t stay available forever.
So if you’re a creator, business owner, agency, consultant or brand - reserve your username before someone else does.
Go to:
WhatsApp > Settings > Account > Username
The rollout is gradual, so the option may appear later for some users.
Would you reserve your personal name or your brand name first?