15/07/2026
In Kerala, cinema is more than entertainment. People know their directors, remember dialogues from decades ago, and debate plot twists like seasoned critics. It reflects a shared cultural love and deep understanding of cinema, captured in a simple thought: There’s a bit of cinema in everyone here. Created for the 29th International Film Festival of Kerala (IFFK), the campaign brought this idea to life through everyday Kerala moments, from lively tea shop debates to conversations in grocery stores, showing how cinema lives in people’s conversations, gestures, and expressions.
https://www.antcep.com/works/iffk