21/02/2022
Introducing Ambrocy. Our labour of love.
Building a brand from scratch is not easy. It takes patience, grit and a lot of hard work. From coming up with a brand identity to marketing and selling - there’s a lot that goes into starting your own company.
J’s GoDigital undertook a daunting, but exciting project. The client came to us with an idea - they wanted to sell pure and raw honey, straight from the bee farms of Western Ghats. Our brief was to breathe their idea into life. So, our team of creative geniuses got to work.
The client brief
Today, many of the honey brands in the market dilute their honey with artificial ingredients that are unhealthy for consumers. The idea was to introduce a brand that can provide ethically sourced honey that is completely raw and healthy.
Building from scratch
Name and tagline ideation
The brand’s key USP was ‘purity’ - honey that’s so good, it could almost be considered the stuff of God’s. This is where the inspiration for the name ‘Ambrocy’ came from. It’s a play on the term ‘ambrosia’, which means the food and drink of Gods in Greek mythology.
Staying true to the brand’s personality, we also crafted the tagline around the word ‘pure’. The tagline we came up with, ‘yours purely’, was by far the best one we had on the table. And the client absolutely loved it!
Brand identity
We also had to create a logo and visual identity that would appeal to our target market. Our solution to this was a comprehensive document that detailed the brand’s tone of voice, USP, company values and target segment. We wanted the brand to have a premium, but earthy feel to it, which was well done by our designers team. So, we zeroed in on two of the most fitting colours - brown and gold.
We also took up the Social Media Marketing, Website Development (www.ambrocy.com) and Digital Advertising for brand building, online sales and targeting the right audience who are in search of 100% pure and raw honey.
You may buy 100% pure and raw honey online www.ambrocy.com
If you’ve got a great start-up, but you don’t know how to get started, then you’re at the right place. The team at J’s Go Digital has helped multiple brands begin their journey. We take care of everything from branding to marketing, so you can focus on what really matters - your business.