27/04/2021
Are you making these mistakes on your SOCIAL MEDIA CHANNELS ?🤷🏻♀️
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*Social Media Goal*
Setting social media marketing goals can mean the difference between a business that has a random page, and a brand that is building a community of raving fans.
*Audience*
Know who you want to reach. The main objective of having the right audience should always be to create a community.
*Right Channel*
Know where your audience is most active on. The best approach is to handpick social media channels that make the most sense for the brand, rather than try to expend an equal amount of effort everywhere.
*Too much or too less*
Users on each platform have different tolerances and expectations. Be proactive and experiment with your frequency, noting the variance in engagement versus the number of published posts.
*Engaging with audience*
Social media engagement is the measurement of comments, likes, and shares.Of course you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one.
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