28/03/2021
EXPECTATIONS VS REALITY: DIGITAL MARKETING
Not every expectation we have fulfils and not every reality we see or face, is what we’ve expected. In same manner, Digital Marketing also has its Expectations Vs. Reality pointers one should keep in mind while putting their business on marketing journey, using digital media.
While companies expect a lot from digital marketing and the result doesn’t turn out to be the same. There are many examples of small business owners, who are not happy with the results of digital marketing. It’s not because digital marketing is ineffective or not made for their type of business, but because they don’t have the appropriate approach towards it, when making a strategy of getting into digital marketing scenario.
The most important point to understand is the base reality, while diving into digital marketing world. As the concept is constantly changing and new algorithms are being added into search engines and social media every second day, therefore you need to keep an eye on the strategies of digital marketing and keep on understanding it’s changing behaviour.
With the help of above points and following Expectation Vs Reality details, I am going to highlight few important points. Hope it is going to be useful for all readers.
EXPECTATION: MORE VISIBILITY OF YOUR BRAND OR PRODUCT, BRINGS MORE BUSINESS
Reality: No, the reality is too far away from the expectation. Visibility means attracting traffic towards your branding or promotional content and traffic could be just views or one needs relevant views or relevant traffic? What is the importance of relevant traffic?
Well, if you are a travel agent, you will obviously be more interested into people who want to go for a vacation and not for the one’s who are looking to buy a car.
So the reality is visibility for relevant traffic brings more business.
EXPECTATION: DIGITAL MARKETING IS ONLY FOR GIANT COMPANIES
Reality: Now a days, size of the company doesn’t matter. What it matters is the online presence and if you’re present online, then you need to get into digital marketing, to showcase your products to the right choice of customer segment.
Suppose your product is available in New Delhi only and you want that your product can be ordered and used in Singapore as well, then without going online, it is impossible.
So the reality is, digital marketing is for everyone and it could be small, big, start-ups or any businesses.
EXPECTATION: CREATING AND PULISHING UNIQUE SOCIAL MEDIA CONTENT IS ENOUGH
Reality: It’s a general conception that creating unique content and publishing it on social media means you’re winning the competition. But reality is again far away from such myths and if you really want to beat the competition, you will have to be highly creative and create quality content for your audience.
So the reality is, unique content is not enough, you will have to make a proper plan or strategy, to win the race and to create quality content for your targeted potential dream clients’ segment.
EXPECTATION: GETTING MORE INTO DIGITAL MARKETING MEANS MORE MONEY
Reality: If you thing that only digital marketing can convert you more business, it is not that easy actually. Before implementing any digital marketing strategy, you need to consult with an experienced digital marketer that if it is really required or you are just doing it for the sake of showing off on digital platforms.
So the reality is, without using right strategy, only digital marketing can not give an exponential growth to your business.
