Invictus Solutions

Invictus Solutions What came first - content or design? For us, it’s STRATEGY! That’s why we add just the right ingredients to our digital omelette, to suit your taste! What a pity!

These days, we've often seen words like 'high quality', 'top-notch' and 'error-free' being thrown around to describe content and related services. Is there really any other kind of content? Shouldn't all writing, especially the one related to your business, be impeccable - both in terms of quality of writing and the matter it contains? As you must have guessed by now, we are content crazy and add

a generous dose of this obsession to our services - content marketing and social media management. Reach out if you share the madness (and have heard the expression ‘quality comes at a price’).

Festivals and food - the two things that perk us up no end. So while we go ahead and binge on all things sinful and deli...
05/06/2019

Festivals and food - the two things that perk us up no end. So while we go ahead and binge on all things sinful and delicious, we’d like to wish everyone and their cousins a very happy Eid. Eat, drink, make merry, and have a lot of fun, y’all! .

Aah … the word itself has such fragrance!
03/06/2019

Aah … the word itself has such fragrance!

Also have you ever wondered why people recite their lines in a play, but play at a recital?
31/05/2019

Also have you ever wondered why people recite their lines in a play, but play at a recital?

In the creative field, we’re bound to have days when we suffer from lows – writer's block, creative block – there are ma...
29/05/2019

In the creative field, we’re bound to have days when we suffer from lows – writer's block, creative block – there are many names. While some have the luxury to go on a break and wait for inspiration, many are not as fortunate. So, for when you’re down and need something to get your creative juices flowing, turn to words. Because words have power; the power to inspire. And on that note, here are 5 quotes that will help you come out of your slump.

5 Quotes that Appeal Directly to Our Creative Hearts

Love the word, but it sounds far too bombastic for the gentle hum that it’s supposed to stand for. For some reason, it r...
25/05/2019

Love the word, but it sounds far too bombastic for the gentle hum that it’s supposed to stand for. For some reason, it reminds us of one of those old fashioned army colonels who bumbled and blustered a lot - like Captain Haddock in Tintin. He did bombinate a lot, didn’t he? 🙂

Who among us can claim to have not experienced this feeling at least once in our life? That sweet pull of attraction and...
22/05/2019

Who among us can claim to have not experienced this feeling at least once in our life? That sweet pull of attraction and the bittersweet hold of what is not quite love, but almost as strong!

You have a great company, and you have a great website, but your audience still doesn't seem to be talking to you much. ...
16/05/2019

You have a great company, and you have a great website, but your audience still doesn't seem to be talking to you much. Why? The answer, my friend, is that they don’t see you because you're not present or active where they are - on social media. Simply having a great website isn’t enough. You have to guide your audience to you using the various social network platforms out there. And to do that, you have to plan a variety of posts and activities that grab attention and encourage communication. But coming up with ideas of social media posts is not easy, and if that's where you're struggling, our blog will give you some inspiration. So, give it a read, a tweet, a like, and a share!

Tweet-Tweet, Would You ‘Like’ to ‘Share’ this Post, Please!

Words - that wondrous thing that are able to  convey emotions. And so what if English falls short to describe what we're...
15/05/2019

Words - that wondrous thing that are able to convey emotions. And so what if English falls short to describe what we're feeling? There are so many other languages that we can take a pick from. Like this beautiful Welsh word that evokes a wistful feeling just by reading it. 🙂

All of us grew up watching TV, and, with it, TV ads. But, with the rapid technological advancement, our mode of entertai...
02/05/2019

All of us grew up watching TV, and, with it, TV ads. But, with the rapid technological advancement, our mode of entertainment soon switched from the TV to the Internet. And naturally, ads shifted base as well. With the change in mediums, the content of these ads has also seen a metamorphosis of sorts. Brands are focusing on sending out intelligent and impactful messages to match the sensibilities of the audience on these platforms. And thus, started the rise of digital marketing. What’s new? What’s different? Read the article to find out.

The Rise of Digital Marketing: Changing Mediums with Changing Times

Monday mornings got you looking for some marketing inspiration? What’s more inspiring than your favorite superheroes dol...
29/04/2019

Monday mornings got you looking for some marketing inspiration? What’s more inspiring than your favorite superheroes dolling out marketing advice to get you back in the groove? So check out our blog and take pointers from the lessons drawn from the superhero universe. And then, get back to work and unleash your super self!

Superhero: Further Musings

How about we let designers be just designers and let them work their magic on fractured designs instead! We'll all be sa...
26/04/2019

How about we let designers be just designers and let them work their magic on fractured designs instead! We'll all be safer that way, don't you think?

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The Invictus Story

In a world where people brag about ‘high quality’ content, ‘unique’ designs and ‘game-changing’ strategies, we believe that impeccable content is more than the sum of a writer’s vocabulary and grammar and that the best designs are the ones that don’t draw attention to themselves. As for strategy, for us, it’s the rulebook by which the game should be played from the very beginning.

After 20 years of managing content and 14 years in the digital marketing industry, our co-founders have summarised their learnings into the Invictus ethos - matter over fluff, solutions overselling, and lake view over corner office. Hence, each of our clients receives a tailor-made Invictus Treatment … because strategies aren’t sold in packages.

Talking of clients, we feel bragging about bigwig brands is a bit pretentious. We could highlight the social media success of our campaigns for Blackberry, Trip Advisor, Karbonn Mobiles, etc. Case studies can also be made about the content strategies that we drafted for Ricoh, NEC Japan, and Josh Talks. Also, branding of Alive Clinics, Ninkasi Microbrewery, and RightTap App wasn’t a mean feat either. But our modesty gets the better of us. So we’ll just let our work speak on our behalf.