24/02/2021
Job Summary
GeniusU is world first and most successful web and mobile platform for entrepreneurs which already connects over 1,000,000+ entrepreneurs to the right network, knowledge and opportunities based on their personal values, vision, passions, talents, and purpose.
We launched our services in 2015 and have been rapidly gaining market share while delivering best in class entrepreneur experience.
GeniusU’s A.I. Genies, give personalized recommendations on who to meet, how to upskill, where to go and what to do based on their stage of business growth, global location and other personalized information. We are leading the market in innovation, entrepreneurs satisfaction and growth.
Vibrant with a global team spread over 10 countries our team culture is thriving with energy, enthusiasm and we maintain pretty high standards when it comes to practising the culture we believe in. We won’t let the word JOB weigh you down; instead will focus on your passions and talents to bring out the best in you. Geniusu.com is the first online training & mentoring university for entrepreneurs committed to finding their flow (path of least resistance)
Position Responsibilities
Demonstrate mastery of Salesforce Marketing Cloud core functions including Email Studio, Journey Builder/Automation Studio and Contact Builder.
Develop digital marketing assets. Deliverables include email and landing page design, lead capture form creation, building customer journeys and automations, developing email and newsletter templates with HTML/CSS/JavaScript.
Strategize and execute B2C email marketing programs on behalf of our clients including A/B testing, email client rendering tests, QC and QA.
Work alongside the Salesforce administrator to ensure database cleanliness, object syncing, bidirectional sync with CRM using Marketing Cloud Connect, and general campaign ex*****on.
Ensure quality assurance of email campaigns using testing and analytics tools to ensure deliverability, accuracy and a seamless user experience.
Provide guidance and consulting on advanced email marketing tactics including dynamic content, personalization strings, and A/B testing.
Ensure campaign health and deliverable ex*****on using project management tools(Google Docs, Slack and Basecamp)
Minimum Qualifications
Comfortable with business-to-business marketing technology and a fast learner of new platforms.
Highly motivated and disciplined self-starter with excellent oral and written communication skills
Experience executing successful B2C email marketing campaigns.
Basic HTML/CSS
Salesforce CRM
Process-oriented
High attention to detail
Proficiency in the following is desirable but not required
Marketing automation tools such as Salesforce Marketing Cloud, Pardot, Marketo, HubSpot, Eloqua, MailChimp,Sendgrid and/or Constant Contact
Project Management tools such as Jira, Smartsheets, Asana, Trello or Basecamp
Email and CRM integration technology such as Zapier or Litmus
Experience in Salesforce Marketing Cloud certification is a plus