03/09/2014
Social Media Marketing Courses by kitchen
Curriculum
This Curriculum is for Certified Social Media Marketing Master (CSMMM) & Certified Social Media Marketing Professional (CSMMP) Certifications. The depth of courage will be different in both the certifications.
Why care about Social Media?
• Orientation to Digital Marketing and Social Media
• Latest Stats and Trends about Social Media (Global & Indian)
• Relevant Social Media Success Stories (Global & Indian)
Demystifying Community Building on Facebook
• Orientation to Facebook Brand Pages
• Why engagement is key to success on Facebook?
• How to create Facebook Marketing Strategy?
• Facebook Applications for Fan Growth and Engagement
• How to create Brand Ambassadors on Facebook?
• Leveraging Facebook Insights for Success
• Relevant Facebook Marketing Success Stories (Global & Indian)
Creating Facebook Marketing Strategy
• From Objectives to ROI
• Competitive Research
• Strategy Presentation by Participants
Live Facebook Community Building & Facebook Advertising
• Types of Facebook Ads
• Facebook Ads vs Google Adwords
• Significance of CTR (Click Through Rate)
• Optimizing Ad Copy & Targeting
• Exercise: Participants to launch & promote live Facebook Communities
Twitter: The Jewel in the Social Media Crown
• Twitter in Plain English
• Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
• Leveraging Lists, Hashtags & Trends
• Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
Creating Twitter Marketing Strategy
• Twitter Strategy Framework: From Objectives to ROI
Leveraging LinkedIn for B2B Lead Generation & Personal Branding
• LinkedIn in Plain English
• Lead Generation through Individual Profiles
• Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
Discussion on other Social Media Channels
• Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
• Open discussion on approach to leverage them
Measuring ROI of Social Media
• Guidelines for Measurement on Social Media
• Importance of Qualitative Feedback
• Framework for ROI Measurement
• Creating ROI Metrics Dashboard
• Tools to Measure ROI
Planning & Creating Multi-channel Social Media Strategy
• How to choose relevant Social Media channels?
• Creating multi-channel Social Media strategy
• Resource Planning: In-house vs Outsource, Key competencies, Tools etc
Project & Exercises (only available in CSMMM) - In this Course there will be 1 Monthly Project & following exercises.
• Create Facebook Marketing Strategy
• Profile Makeover, Groups Participation, Status Updates,
• Creating Twitter Marketing Strategy
Contact
Cell: +91 9722808489
Web: www.digitalkitchen.in
