23/10/2020
Exactly what is brand recognition? Coca-Cola is one of the companies that defines this marketing method. Taking the numbers from 2015 to 2018, we know that this company spends almost $4 billion on making itself consistently recognizable to its customers. Even though Pepsi's number is around 40% less than Coca-Cola’s spending, $2.4 billion is nothing to laugh at. Amazon is one of the biggest spenders when it comes to branding. Branding stats from 2018 show that the company budgeted over $10 billion for branding and marketing, making it one of the biggest spenders in the US. If we add to this that, as the latest small business statistics show, Amazon began as a garage-founded startup, the company’s branding spend is even more fascinating.