30/08/2026
Gifting is rarely just about the gift. It’s the anticipation, the unwrapping, the memories it brings back.
For Archive 168, we built a vibrant world of fragrance, body care, and gifting, inspired by the energy and nostalgia of festivities.
The packaging draws from traditional mithai boxes, reimagined through bursts of colour, expressive patterns, and cues from each fragrance’s notes.
Nostalgic, playful, and made to make gifting feel like an occasion.
What we built 👩🏽💻
Verbal Identity · Visual Identity · Packaging Design Systems · Website Design · UI/UX