Blurb

26/08/2026

The Instagram rulebook has changed. Again.

We went through Instagram’s latest updates so you don’t have to. Here’s what we think is actually worth paying attention to.

Comment IG and we'll send you our current checklist for what actually matters.

[Blurb Goa, Social Media Marketing, Instagram Marketing, Digital Marketing Agency in Goa]

Hashtags can help with search.
They just aren’t a reach hack anymore.

Don’t just copy what worked.
Make it yours.

In other words: Try things.

Don’t just ask:
“Will people like this?”

Ask:
“Will someone send this to someone?"

21/08/2026

We went to shoot at Cabo Serai.
Somewhere along the way, we slowed down too.

[Blurb Goa, Hospitality Marketing, Social Media Marketing, Hotel Marketing, Digital Marketing Agency in Goa]

15/08/2026

Someone is searching for a hotel in Goa right now.

The question is: will they find yours, or your competitor's?

Google ads puts your hotel in front of travellers at the exact moment they're ready to book, making it one of the smartest ways to drive direct bookings and reduce dependence on OTAs.

If you've been wondering whether Google ads are worth it, this blog is a good place to start.

Read more

Unlike channels that rely on interrupting someone's attention, Google ads place your hotel in front of people who are already looking for exactly what you offer.

14/08/2026

Things we find kinda chic. That's it. That's the post.

[Blurb Goa, Branding, Team Post, Kinda Chic Trend, Social Media Marketing, Digital Marketing Agency in Goa]

13/08/2026

Through a consistent content strategy, clear brand messaging, and storytelling that reflected what made the restaurant special, Peep Kitchen grew from a well-loved local eatery into a name recognised well beyond Goa.

Today, it's been featured by national publications, discovered by travellers planning their Goa itineraries, and recommended by creators who genuinely enjoy the experience.

That's the power of consistency. Because when your brand has a clear identity and shows up with intention, people remember it.

If you're building a hospitality brand, don't just create content. Build a story worth following.

[Blurb Goa, Branding, Hospitality Marketing, Social Media Marketing, Hotel Marketing, Digital Marketing Agency in Goa]

09/08/2026

A month's worth of content doesn't start with a camera. It starts with a strategy that balances storytelling with business goals and creating a moodboard that guides every visual decision.

[Blurb Goa, Digital Marketing Agency, Blurb Media, Hotel Marketing, Social Media Marketing, Marketing Agency Goa]

07/08/2026

Influencer marketing isn't about getting the biggest creator you can afford. It's about finding the right people to tell your story.

For hospitality brands in Goa, the most effective campaigns start with a clear objective—not a creator shortlist.

[Blurb Goa, Digital Marketing Agency, Blurb Media, Influencer Marketing, Social Media Marketing, Digital Content Creator]

06/08/2026

Great food alone isn't enough. Whether you're launching a new café, growing a packaged food brand, or building the next big beverage label, the brands that win are the ones that know how to tell a story people want to be part of.

We've broken down what effective F&B marketing actually looks like today, and why working with a specialist agency can make all the difference.

Read our blog post here

Today's diners don't just choose restaurants based on recommendations from friends. Their decisions begin much earlier—while scrolling through Instagram during lunch, discovering a reel on their commute home, reading Google reviews before making weekend plans, or watching a creator rave about a hi...

30/07/2026

Every agency has a story.

Ours began with a love for hospitality, tourism, and the kind of brands that create memorable experiences.

Over the years, that passion has grown into a communications-led approach to marketing, helping hotels, restaurants, cafés, and lifestyle brands build meaningful connections through strategy, storytelling, social media, PR, websites, and digital campaigns.

Here's a look at how we built our Goa tourism marketing agency, and the thinking that continues to shape the way we work today.

Read the full blog here:

The picture shows the luxury cottage of Cabo Serai in South Goa.