Sideways Consulting

29/05/2026

Can gigs be fast-forwaded? Watch our latest film for Navi UPI to find out.

14/04/2026

Can a tyre puncture be entertaining? Only if it’s in Hurrypur. Let our latest film for Navi UPI bring you up to speed.

01/04/2026

30/03/2026

Some things just can’t happen fast enough. And this one tops the list. Here’s the first film from our latest campaign for Navi UPI.

P.S. What’s one everyday thing you wish would happen faster? Drop it in the comments.

27/03/2026

There are those who like linen. Then there are those who love linen. And then there are Linen Paglus!

Our latest work for The Arvind Store is an invitation to men who love linen. And a cheeky warning for women.

Watch the film to find out what we mean ;)

16/03/2026

Upper KG Presents: Looking Sideways, The Art of Observation.

26/02/2026

What do you do when a product comes with a feature as ridiculous as a 50-year warranty? You talk to the people it is relevant to. And sometimes, it is not who you think.

Presenting our latest film for Sintex.

05/02/2026

At Sideways, each of us has one strong core skill and a wide horizon of interests beyond it. We call them T-Shaped People.

To celebrate this spirit, we host Upper KG and our first session dove straight into Tech.

09/01/2026

Looking for an Account Manager.

Also looking to be surprised.

Someone who understands brands and is great at building relationships with people. Someone who is also interested in other things; a bit of design, perhaps some writing. A whole lot of curiosity. The kind that adds layers over time. That’s what we call being a T-shaped individual. And that’s who we’re looking for.

Call it Account Management if you need a label. But we’re equally interested in the “also interested” part.

Someone who solves problems with rigour, cares about the quality of the work, treats people well, and keeps learning as they go.

At Sideways, we work alongside our clients. We question what needs questioning, simplify what’s messy, and help brands move forward with clarity and craft. Serious thinking, without taking ourselves too seriously.

If this sounds like you, or someone you know, write to us at [email protected]

08/01/2026

Same trust. New momentum.

Presenting Federal Bank's refreshed identity that is digital, confident, and still deeply human. It brings together strategic clarity and creative expression, articulating how Federal Bank has grown with the times while remaining firmly rooted in its core values.

The brand’s insignia has been redefined and modernised as a central asset as the ‘Fortuna Wave’. The three waves represent authenticity, togetherness, and prosperity; the values that guide Federal Bank’s journey of progress from a locally trusted brand to a nationwide and increasingly global player.