PI

16/12/2025

Just wrapped up our weekly strategy call, and it was a good reminder that building products is never just about writing code or shipping features.

In one session, we aligned a fully distributed team across content, growth, design, and engineering. On the content side, we’re tightening YouTube consistency and increasing output. On the growth side, live ads are already driving installs and early leads. We also onboarded a new UGC creator who’s moving fast and delivering strong results in her first week.

On the product side, Powermate is making real progress. Milestone 2 is nearly complete, with the app heading to TestFlight and App Store submission next. There’s still refinement to do in UX, data visualization, and flow, but the foundation is there and moving quickly. The goal is clear: a stable, live new app ahead of the Christmas push.

What stands out most is how connected everything is. Content creates demand. Demand brings conversations. Conversations shape the product. And none of it works unless design, engineering, and marketing move together.

A complete new version of .app is coming up by Christmas, stay tuned!

12/12/2025

We were so pleased to have our CEO attend discussions at International Global Engagement and celebrate the victory of Murad Ismail in the recent Iraqi elections.
This victory marks the beginning of a new era for Iraq, Yazidis and other minorities to rise and voice their needs and hopes.
Murad Ismail compassionately communicated the hopes and desires of the Yazidis to a group of supporters and friends of Yazidis, who saved the lives of many during the 2014 Genocide and remain committed to continuing their support for the Yazidi cause.
As a tech company with Yazidi roots, we at PI believe Murad needs our support more than ever to build the right tech infrastructure for his campaign to succeed.
Murad’s vision is to build a platform for all Yazidis and Iraqis to communicate their needs directly to their MPs. We believe this is something we can start building and are calling on our community to support us in making it happen.

12/12/2025

Here’s the thing about running Meta ads for your app.

You probably don’t have time to learn it yourself, and hiring an agency feels like a gamble.

So what if we just handled it? Made the ads, ran the campaigns, showed you what works. Then you decide if you want to keep going.

DM us and we’ll hop on a call this week.

30/11/2024

Looking for an Account Manager to join the PI team!

This is a remote, project-based role. As an account manager, you will be:

- Leading communication between clients and the team to ensure seamless project ex*****on.
- Lead and manage daily tasks for the editorial and creative teams.
- Providing video editors and graphic designers with texts to produce visuals.
- Draft proposals for new opportunities.

To be eligible for this role, you must:

- Speak Kurdish, Arabic, and English.
- Based in Iraq, preferably in Kurdistan.
- Have 4+ hours a day available for the job.
- Have experience in digital marketing and working with NGOs.
- Be able to attend frequent in-person meetings at the Erbil office.

If interested, email us at [email protected] and share why you think you’re the perfect fit for this role.

25/10/2024

PI team was on set today at the CUE - Catholic University in Erbil working on a new documentary that aims to promote diversity and equality and highlight the stories of minorities in Iraq. This project is in collaboration with our client and partner, the

Are you excited about the final result? Stay tuned and keep checking our accounts!

06/06/2024

03/06/2024

22/05/2024

Job Posting: Full-Time Video Editor

Location: Erbil

Position Overview:

PI (Power Insights) is seeking a talented and experienced full-time Video Editor to join our dynamic team in Erbil. The ideal candidate will have a strong portfolio demonstrating their skills in creating short videos, especially reels, from raw footage and stock footage.

Responsibilities:

-Edit and assemble raw footage and stock footage into engaging short videos and reels.

-Enhance videos with visual effects, sound, and other elements to achieve a polished final product.

-Collaborate with the creative team to develop compelling video content that aligns with our brand.

-Ensure logical sequencing and smooth transitions.

-Continuously discover and implement new editing technologies and industry best practices to maximize efficiency and creativity.

Requirements:

-Proven experience as a Video Editor with a strong portfolio, specifically in creating short videos and reels.

-Proficiency in video editing software (e.g., Adobe Premiere, Final Cut Pro, After Effects).

-Solid understanding of digital technology and editing software packages.

-Creative mind and storytelling skills, with a keen eye for detail.

-Ability to work in a fast-paced environment and meet tight deadlines.

Strong communication skills and the ability to work effectively in a team.

How to Apply:

Interested candidates should send their work samples (focusing on short videos and reels), project details, and resume to [email protected]

We look forward to seeing your work and welcoming a new member to our team!