02/01/2025
🔑 81% of consumers need to trust a brand to consider purchasing from it.
The 2019 Edelman Trust Barometer Special Report: In Brands We Trust?, an eight-country study, shows that the vast majority of consumers across markets, ages, incomes and gender say that brand trust is essential to buying.
In today’s competitive market, trust is the foundation of a successful brand. But how do you build that trust?
Here are 6 key strategies to create a trustworthy brand:
Consistency: Ensure your messaging, visuals, and tone are aligned across all touchpoints to build reliability.
Transparency: Use clear, honest design and communication to show openness and integrity.
Authenticity: Stay true to your brand’s core values and use design to form genuine emotional connections.
Social Proof: Leverage customer reviews and testimonials to strengthen credibility in an impactful way.
Customer-Centric Design: Prioritize seamless UX to provide a trustworthy experience at every interaction.
Purpose-Driven Branding: Let your brand’s mission shine through purposeful design choices that resonate with your audience.
When your brand consistently delivers on these principles, trust follows
and trust leads to loyalty, advocacy, and growth. 🌱
🔻 Download the full report from the Desource Discord or Telegram channel