Blend Creative Agency

15/07/2019

Check out our project for the high quality textiles brand Casentino 1848, now on Behance.

Casentino 1848 goal was to restyle its brand identity in order to better communicate it in the international field. The main goal and challenge of our project was to find the best way to convey Casentino 1848's heritage and manufacturing touch with its use of technologies in order to let the firm occupy a relevant spot into textile market. We seeked a leitmotif to give continuity between Casentino 1848's traditional taste and a renewed communication approach to face textile fairs with videos and photos.

Here for the project: https://bit.ly/2JAIb8M

22/05/2019

Now on Behance a special project completely conceived by Blend and driven by our will of exploring and mixing together different fields of creativity. In fact our main objective was to create a brief animation where we could actually combine illustration, graphic design and motion graphic together. What came out was a video celebrating the human artistry representing famous architectural icons and enhancing the world’s infinite beauty.
The creative process began in the paper to end up being lick into shape on screen. After this we selected a colour palette intended to convey a sense of cheerfulness and fun. Playfulness played a crucial role also in choosing the style of the typography. All together the icons create an harmonious composition which we animated with a pop touch.
We hope you’ll enjoy our project as much as we did!

Here for the project:

This project has not been commissioned by any client: we just made it for fun and to give us a chance to explore and mix together different fields of creativity. In fact our main objective was to create a brief animation where we could actually combine il…

19/04/2019

Check out our project for the italian cycling sportwear brand SOLOSALITA now on Behance

Blend was asked to create a photo and video campaign able to embrace and express Solosalita vocation to take up challenges and its commitment to high quality products.
The work Blend did was to celebrate how the sportwear works flawlessly along with the riders efforts so that we chose two shooting locations linked to heroic cycling such as Passo dello Stelvio and Passo di Gavia.
For the making of the lookbook we went straight to the point using a clear and solid aesthetics. Therefore the photos we used were intended to show the brand long research for the best materials and fabrics never underestimating the importance of details.

Here:

Solosalita is an italian cycling sportwear brand whose name embraces its vocation to take up challanges. The brand speaks to a public of enthusiasts and pro cyclists always ready to work hard to reach the top. Blend was asked to create a photo and video c…

18/03/2019

Now on Behance our project for the contemporary menswear brand Gian Carlo Rossi for which Blend was asked to work on an overall restyling and the upcoming collection campaigns.
Our agency was asked to design a new logo able to express the strong and solid image of this contemporary fashion brand. In order to do this we focused on a minimalistic, vanguardist and clean style so we conceived a coded logo using the Morse code to translate the designer’s initials and enclosing this simple set of lines and dots within a circle. The result combines both the edgy nature and appealing touch of the Man represented by Gian Carlo Rossi contemporary wear.
Our proposal for the photo and video campaign was developed around two main contrasting but intimately connected concepts: evanescence and concreteness which both stand behind Gian Carlo Rossi philosophy. We came out with a “materic evanescence” translated into a pale palette with light tones and the use of textures mixed with pictures of solid nature. Blend also designed the related catalogues and lookbooks to the shootings which alternates full page photos with almost empty pages with only tiny graphical and photographical elements with the aim of conveying a well balanced effect to give a solid and consistent image of the brand.

Check our work here:

The brand Gian Carlo Rossi was born in 1993 in Tuscany with the aim of creating a new way of conceiving the contemporary and outerwear for men, with a special focus on style and an avangardist cuts and experimental choices of fabrics. The stylist Gian Car…

21/12/2018

We wish you a lovely Xmas time and a super Happy New Year! 🎉

The Blend Team

06/11/2018

We wanted to create something able to celebrate the human artistry by representing 20 famous architectural icons and to give a positive massage about traveling the world and discovering its infinite beauty.
We really enjoyed working to this project and we hope you will enjoy it too!

Don’t miss the beauty, keep traveling the world.

This project has not been commissioned by any client: we just made it for fun and to give us a chance to explore and mix together different fields of creativity.…

02/07/2018

Check out our project for the “design visionary hotel” Fellah on Behance
Fellah, a Moroccan boutique hotel, hired us to re-style its visual identity in view of the launch of the new website.
We worked to achieve an outstanding online navigation and also created all the new photographic and video contents, indeed one of the crucial part of our work was five-day photo and video shoot to gather fresh and stunning materials.
In designing the website we envisioned the choice of full screen images serve to impress the audience and we also worked for it to be updated and dynamic with boxes that can be edited directly by the hotel’s staff. Our main objective was making the communication adhere to the Hotel philosophy offering an inimitable, creative, eclectic heritage experience.

Check it out here:

Fellah is a Moroccan boutique hotel praised for its impeccable service and five-star amenities. It goes well beyond unique accommodation and enticing food, providing its guests with yoga classes, children workshops, fully-equipped fitness center and on-si…

04/06/2018

Now on Behance our project for the independent New York eyewear brand Yé-Yé.
We worked to build the brand completely from scratch, starting from the vision while identifying the prominent features we wanted to highlight.
Quality, craftsmanship and a French & vintage touch are the bases from which we created a logo and a visual identity able to communicated the company in a stylish way.
Since its vintage elegance we worked for Yé-Yé to have an enchanting visual identity. We choose the name Yé-Yé because it’s a fresh and easy-to-remember word that perfectly fits the label’s ethos, philosophy and nostalgic vision of the past. The logo was designed starting from a smooth yet vibrant handwritten lettering to reflect the handcrafted and artistic quality of the glasses, for the same reason we also opted for a classic typography and colour palette.
To complete the delivery of a comprehensive totality of the brand identity we mocked up designes for packing, print advertising, stationary and store signs.

check it out here:

Yé-Yé is an independent New York based eyewear brand founded in 2015 with the aim of creating beautiful and classy eyewear with a retro style, rigorously designed and artisanal manufactured in France. We were asked by the client to build its brand complet…

07/05/2018

Now on Behance our project for the event planning platform Genie.

Genie is a web platform intended to give a solution to all event planning needs, allowing people such as vendors, bookers or agents, to subscribe so to connect one to another.
We worked to create a strong brand identity with a playful and iconic visual identity and to design an appealing digital platform in order to engage a wide public. Our choice for font and colors used led to an easy-for-all, contemporary and catching brand identity, owning a fresh, energetic and engaging looking palette. We also developed an extensive range of custom icons for a more intuitive browsing and collaborated closely with Genie to develop the overall design for the brand's marketing material.

Check out more here:

Genie is a web platform intended to give a solution to all event planning needs. People can subscribe as vendor (e.g. Djs, musicians, performers ...), an agent or a booker (anyone interested in creating his own ad hoc event) and simply connect one to anot…

03/05/2018

We're so glad to announce Awwwards has chosen the restyling of our website as a case study.

Check it out here:

We Blend, are a creative agency and a full time receptor of emerging trends. Our new website represents the last step of the challenge we undertook to refresh our...

17/04/2018

Just in time for Milan Design Week, what's not to be missed

Dalla serra che riproduce le quattro stagioni alla mostra di design vegano: ecco i 10 appuntamenti imperdibili del Fuorisalone della Design Week di Milano

12/04/2018

Check out our project for the contemporary fashion label TVSCIA on Behance.

As TVSCIA’s creative partner, Blend’s goal was to create a new iconic brand and to set its general creative direction while tightly collaborating with the two designers.
We worked together to create a strong digital presence combined with photo and video shoots and print materials, all giving the same essential, yet powerful feel. We have chosen a right mix of font types, color palette, black & white and essential lines for the launch of every season’s fashion collection to achieve TVSCIA’s style consistency and to make it recognizable.

Named after the Latin word for Tuscany, TVSCIA is an emerging contemporary fashion label. TVSCIA is based on a strong philosophy that draws from both the designer’s Tuscan roots and the minimal essence of remote and far away lands.As TVSCIA's creative p…