10/07/2026
🌏🐑 The global wool industry returned to China. So did we, remotely. 📡💻
The 95th IWTO Congress, held this year in Dalang, Guangdong Province, once again brought together delegates from across the international wool industry.
Just as during the previous edition in China, Nickland Media supported the event's technical operations remotely from our headquarters in Biella, Italy, working alongside the local production team.
The venue reflected the scale of an international congress, featuring a large curved LED wall with two forward-positioned scenic LED wings, an extensive moving-light rig, a professional audio system, wireless microphones, and a production environment designed for impact and reliability.
Behind the scenes, advanced video processing managed signal routing, scaling and content distribution across multiple display surfaces, while the audio workflow seamlessly integrated room sound, simultaneous interpretation and streaming feeds.
One of the most rewarding aspects of this project was demonstrating how effectively complex technical operations can be managed remotely. Thanks to a robust network infrastructure and a flawless internet connection, we collaborated with the on-site team in real time, with virtually no latency despite the considerable amount of data being exchanged.
More than ten technicians formed the backbone of the local production in China, while Nickland Media focused on:
» remote testing and fine-tuning of production systems;
» real-time monitoring, troubleshooting and optimization of the live streaming delivery;
» recording and management of audio and video feeds for post-production and online authoring.
Beyond the technology itself, projects like this highlight how international event production is evolving. Remote collaboration is no longer a contingency solution—it has become a powerful operational model that makes specialized expertise available wherever it is needed, improving efficiency, reducing response times and environmental impact.
One aspect that never ceases to fascinate us is that engineering is universal; the way we engineer is cultural. While the technical knowledge remains fundamentally the same, every country approaches challenges, workflows and problem-solving differently. Reaching the same destination through different paths is one of the greatest values of international collaboration, allowing every project to become an opportunity not only to contribute our expertise, but also to broaden it.
A sincere thank you to everyone at IWTO, the local production team in China (Vicky Zhang, Nikki Wang, Yod), and all the professionals involved for another successful international collaboration. We are already looking forward to the next one.