Grafiteq

06/06/2022

Here are five recent advertising campaigns that captured the youth market and impressed us here at Voxburner.

30/04/2020

You next beauty influencer, SEPHORA, is closer than you think.

Get all of your skincare questions answered with Sephora’s Skincare Advisor on Google Home. Learn about your specific skin type and receive daily tips to enhance your beauty routine.

23/04/2020

Forget about that beloved square ratio video 😳

Our latest vertical video research is live! We teamed up with Animoto and spent more than $6,000 to test whether or not vertical video makes a difference.

10/12/2019

Selfridges has opened its first permanent space dedicated to second-hand clothing, reflecting a significant shift in the fashion industry’s approach to 'pre-loved' goods.

The glossy boutique which is run by the resale site Vestiaire Collective and housed at Selfridges’ flagship store on Oxford Street in central London – feels as aspirational as any of the traditional designer concessions around it.

The secondhand luxury shopping market is predicted to grow 12% year on year, compared with 3% growth for the luxury market overall.

“The customer mindset has changed,” said F***y Moizant, the co-founder and president of Vestiaire Collective. “In the car industry, it is perfectly normal for customers to ask themselves – do I buy new or secondhand? I think in a few years we will have the same mindset around fashion."

Pre-loved is a market we need to look out for with the consumer mindset shift towards second-hand. Housing a permanent pre-loved fashion space is forward-thinking and creative for a department store and proves Selfridges' position as an innovative and engaging leader in the retail world.

The department store has launched its first permanent space dedicated to ‘pre-loved’ fashion as the luxury resale market continues to grow

04/09/2019

Raise your hand if you knew about Facebook Creative Hub... what about the Inspiration Gallery? 🧐
..you're welcome

A new way to create mockups for ads, share them with anyone and experience your work as if it's live.

29/08/2019

“Brands are seeing an 18 percent engagement decrease on Instagram this year, according to a study from data consulting firm Trust Insights, while influencers are experiencing a 44 percent engagement decrease.”

So, what now? Read the article to find out how brands are rethinking their approach to advertising. 🤔

Frustrated by the rising costs of ads and declining reach, some fashion brands are re-allocating their marketing budgets.

08/07/2019

campaign landing page. The scroll triggered navigation is brilliant 👌

Explore the digital version of the Spring Summer 2018 Gucci Hallucination campaign illustrated by artist Ignasi Monreal.

20/05/2019

Study finds that having a purpose must extend past just one campaign.

20/05/2019

“It’s a unique way to flex KFC’s pop culture prowess, as we’re pretty sure there aren’t many brands who could pull off such a lengthy playlist.”

The chain’s French operation will be promoting it through ads.

17/05/2019

You can't ignore this anymore, are taking over social media and not only. In this new Calvin Klein campaign virtual and human influencer crossover...

[The surreal video, part of the fashion brand’s latest iteration of its campaign, aims to stretch its audience’s perception of reality, according to an accompanying description from the brand. Lil Miquela is the most popular name among a growing collection of computer-generated social media personalities that are attracting big audiences and promotional interest from brands.] - Adweek

Read full article about CGI influencers and campaign here: https://www.adweek.com/creativity/bella-hadid-lil-miquela/

19-year-old robot Lil Miquela blurs the lines of truth and fiction with Bella Hadid. Is this a dream or real?

16/05/2019

It’s time to . Empower your team and elevate your social strategy with the Sprout Social Index XV. http://bit.ly/2vHrNM8

03/05/2019

The use of voice search is on the rise - take a look at these stats, and tips on how to incorporate them into your approach.