W13

28/07/2026

Every project tells a story. Our job is to bring it to life.
For our interview with Hannes Peer, internationally renowned architect and interior designer, and Arnold Toll, Production Manager at RIER, about Hotel Aurora in Merano, we didn’t just capture the conversation – we also documented the atmosphere behind the scenes.

We’ve had the pleasure of working with RIER on several projects over the years, making it especially rewarding to document this one as well. With bespoke furniture and custom interior fit-out solutions, RIER played a key role in bringing Hotel Aurora to life.

Between the camera, the lighting, and the spaces themselves, some of the most genuine moments come to life. Those are the moments we want to share with you.

A big thank you to RIER and everyone involved for their trust.

03/04/2026

Recently, as part of the "Waldatem" campaign for .suedtirol we had the pleasure of co-creating the Forest Info Day with the Forestry Department.
Designed as an internal kick-off, the day introduced the campaign to around 300 forestry employees – with a carefully curated program that kept the entire morning engaging, dynamic, and far from ordinary.
Everything was aligned with the theme of the forest: from trees on stage to forest-inspired catering – including drinks infused with spruce needles.
The program combined inspiration and experience: from the introduction of the Waldatem initiative by Claudia Messner to multisensory breathing sessions with coaches and Thomas Stricker from .it . A panel discussion brought together voices from across the forest ecosystem – forest owners, entrepreneurs, athletes, researchers, and forestry professionals – to explore the forest as our “green lung,” its many roles, and today’s challenges.
A focused, immersive format – and the starting point of a 2–3 year journey to deepen awareness and connection with the forest.🌲

04/07/2025

Tradition meets a spirit of experimentation

For the past 3 years, we’ve had the pleasure of supporting Destillerie Unterthurner on their exciting journey. And it’s great to see how the new branding is becoming more and more visible — especially on the bottles! On the shelves, in bars, and while being enjoyed. But the rebranding went far beyond design: from the development of the brand profile and positioning to the restructuring of the product portfolio.
Today, this comprises three different quality lines, each with its own character – in terms of taste and visual appeal.

Rebranding — Packaging — Photo Concept

01/07/2025

Tradition meets a spirit of experimentation

For the past 3 years, we’ve had the pleasure of supporting Destillerie Unterthurner on their exciting journey. And it’s great to see how the new branding is becoming more and more visible — especially on the bottles! On the shelves, in bars, and while being enjoyed. But the rebranding went far beyond design: from the development of the brand profile and positioning to the restructuring of the product portfolio. Today, this comprises three different quality lines, each with its own character – in terms of taste and visual appeal.

Rebranding — Packaging — Photo Concept





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24/06/2025

A new look for a new place to arrive

With Brondstott Farm & Suites, we had the opportunity to develop a brand for a truly special place – a retreat that combines modern comfort with the authentic atmosphere of a traditional farm.
What makes it unique? Its story.
In 1937, a fire left behind nothing but the stone walls.
In 2024, something entirely new emerged: Brondstott Farm & Suites. A place to arrive, linger – and share.

Branding — Logo — Website — Corporate Design — Photo Concept




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17/06/2025

A new look for a new place to arrive

With Brondstott Farm & Suites, we had the opportunity to develop a brand for a truly special place – a retreat that combines modern comfort with the authentic atmosphere of a traditional farm.
What makes it unique? Its story.
In 1937, a fire left behind nothing but the stone walls.
In 2024, something entirely new emerged: Brondstott Farm & Suites. A place to arrive, linger – and share.

Branding — Logo — Website — Corporate Design — Photo Concept




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14/09/2022

Zum 50-jährigen Jubiläum glänzt unser Kunde Arquin Real Estate mit einem neuen Auftritt.

Kreativität im Quadrat zeigt sich im Erscheinungsbild des Real Estate-Unternehmen Arquin – entwickelt und umgesetzt von dem Südtiroler Designstudio W13. Da lohnt sich ein näherer Blick: https://selection.blog/de/01-2021/index/arquin

IGEPA Paper & Print