03/04/2026
Recently, as part of the "Waldatem" campaign for .suedtirol we had the pleasure of co-creating the Forest Info Day with the Forestry Department.
Designed as an internal kick-off, the day introduced the campaign to around 300 forestry employees – with a carefully curated program that kept the entire morning engaging, dynamic, and far from ordinary.
Everything was aligned with the theme of the forest: from trees on stage to forest-inspired catering – including drinks infused with spruce needles.
The program combined inspiration and experience: from the introduction of the Waldatem initiative by Claudia Messner to multisensory breathing sessions with coaches and Thomas Stricker from .it . A panel discussion brought together voices from across the forest ecosystem – forest owners, entrepreneurs, athletes, researchers, and forestry professionals – to explore the forest as our “green lung,” its many roles, and today’s challenges.
A focused, immersive format – and the starting point of a 2–3 year journey to deepen awareness and connection with the forest.🌲