11/06/2026
More F&B Revenue. Better Guest Experience. Less Operational Friction.
How many opportunities are lost every day because guests cannot order when and where they want?
With SellfO, the web app developed by Ingenia Direct, guests can order food & beverage directly from their smartphone without downloading any app.
Whether they are in their room, by the pool, in a private villa, at the spa, beach club or any common area, all it takes is scanning a QR code.
For guests:
✔ Faster and more convenient service
✔ Immediate access to menus
✔ A seamless experience throughout the property
For hotels:
✔ Increased F&B revenue opportunities
✔ Reduced waiting times and operational bottlenecks
✔ Menus updated in real time
✔ Fewer manual processes for staff
✔ Better service consistency across all outlets
Already adopted by leading hospitality brands including Terme di Saturnia, 7Pines Sardinia, Fonteverde, Grotta Giusti, Hotel Excelsior Lido Venezia and Hotel Villa Pamphili Roma, SellfO helps transform every touchpoint into an opportunity to serve better and sell more.
✔ Guest scans the QR code
✔ Guest places the order
✔ Staff receives it instantly
✔ Hotel improves efficiency and revenue
Because in luxury hospitality, every detail matters. And every moment is a potential opportunity.
Send us a message with “SellfO” to receive a demo.