Roam Generation

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Roam Generation

We help travel, adventure & lifestyle brands inspire curiosity & exploration through traditional PR.

11/05/2026

Sicily has a way of slowing you down and making you fall in love with the simple things 🇮🇹

08/05/2026

More pitching isn’t always the answer.
If the story isn’t landing, it’s rarely a volume problem.

It’s usually a positioning problem. Refining the narrative will always outperform increasing outreach.

Clarity over volume.

06/05/2026

Learn to sail on a live aboard courses in exotic destinations with Nautilus Sailing

WHAT IS A LIVE ABOARD SAILING COURSE?

A live aboard sailing school is the ultimate way to learn to sail a catamaran! For a week, you will eat, live, learn and play aboard a modern sailing yacht under the careful watch of a highly rated instructor.

Each day, you will set sail to explore numerous islands, putting your newfound knowledge and skills to the test. This is an opportunity to get a taste of what the cruising lifestyle is all about!

A live aboard sailing school is an intense, immersive experience that gets you on the FAST TRACK to your sailing dreams.

04/05/2026

To be named one of TIME World’s Greatest Places 2026 is no small feat.

For Norrøna’s Varg Sail Yacht, it’s a reflection of a bold idea - that exploration can be immersive, design-led, and deeply connected to place.

This is exactly the kind of story we love to help bring to life. One that doesn’t just fit the media, but stands out within it.

Grateful to Terry Ward for the thoughtful feature, and proud to support the Norrøna team as they continue to lead in the expedition space.

Read the full article here: https://time.com/collection/worlds-greatest-places/2026/varg-sail-yacht/

01/05/2026

PR doesn’t stop working when coverage goes live.

That’s when its long-term value begins.

Earned media continues to influence search visibility, credibility signals, and brand perception well beyond the initial publication.

With consistency, those signals compound, strengthening both discoverability and trust.

PR is not a moment. It’s an asset.

29/04/2026

Experience true comfort at sea. No compromises.

SAILUXE ’s fleet elevates luxury sailing with spacious designs, refined details and exceptional service.

27/04/2026

Space. Stillness. Connection to place.

24/04/2026

Search is changing and PR is changing with it.

AI platforms don’t prioritize what’s trending. They prioritize what’s trusted.

That means the brands showing up in credible, third-party media are the ones more likely to be surfaced, referenced, and recommended.

Earned media is no longer just visibility. It’s a signal. And those signals compound.

22/04/2026

Earth Day carries a different weight in travel.

For travel, lifestyle, and adventure brands, the environments they operate in aren’t just backdrops; they are the product.

From remote coastlines to fragile ecosystems, these places shape the experience, the story, and increasingly, the expectations of modern travelers.

The brands that stand out today are those that understand this responsibility, not as a message, but as part of how they operate and position themselves.

Because in travel, protecting the place is part of building the brand.

20/04/2026

AI is reshaping the future of weather forecasting.

From advanced routing systems to real-time predictive models, technology is transforming how decisions are made across marine and expedition environments.

But as capability increases, so does the importance of trust.

The recent feature of PredictWind in Yachting Magazine highlights the role of credible, proven technology in high-stakes conditions, where accuracy and reliability matter most.

Photo by Yogesh Yadav in Pexels

17/04/2026

From remote landings to wildlife encounters, Antarctica is one of the most distinctive travel environments in the world, where the experience itself does most of the work.

For brands operating in places like this, storytelling isn’t about creating something new. It’s about knowing what’s worth telling, and positioning it in a way the media will care about.

That’s often the difference between being experienced, and being written about.

The strongest stories are usually the ones that don’t need to be overstated.

Photo by Hub JACQU in Pexels

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