SEGNO

03/05/2026

Sometimes the real story happens between shots.

Jaipur, City Palace.
Steve McCurry shooting. Filippo Ricci watching closely.
Then, on a tiny camera screen… penguins in a green field.

Six months later, Patagonia.

Coincidence?
Maybe.
Precursors? Definitely.

Sometimes vision arrives before the journey.

02/05/2026

Samuele e Sandro sono due professionisti che lavorano in Segno ormai da molti anni. Con un talento fuori dal comune nel proprio settore, nella grafica e nel design il primo, nel colore e le cromie il secondo. Si confrontano con Leonardo e tutti gli altri protagonisti che orbitano nel nostro mondo, clienti, fotografi, grafici e stampatori quotidianamente su ogni singolo progetto. Grazie ragazzi. .micotti

01/05/2026

Places matter.
But people make the difference.
Mission India, through the eyes of those who lived it.

04/04/2026

30/03/2026

Working with Steve McCurry once was a privilege.
Doing it twice, even more.

Following our first Stefano Ricci Explorer mission together in Cambodia, we met again in Fatehpur Sikri.

Being there meant following the whole process once again — from the set to the final printed catalogue.

Thanks to for one of the images featured here.

24/03/2026

In search of the tiger — the most iconic feline.
A symbol of the SR Explorer Mission in Rajasthan.

Through the photographs of Moggi Studio,
Ranthambore becomes a place of anticipation, tension and instinct —
where every moment holds the possibility of an encounter.

The original photographs are featured
in the limited edition SR Explorer catalogue — Mission Rajasthan.

03/03/2026

Jodhpur, the Blue City of Rajasthan.
A labyrinth of indigo walls, rooftops and quiet courtyards where light changes every minute.
One of the places selected for a photograph from the Stefano Ricci Explorer mission through Rajasthan and Uttar Pradesh.

27/01/2026

Art as a visual dialogue — Chapter 4/4.

The final chapter of the Tribute to Art series was dedicated to René Gruau.
A natural choice, inspired by his Parisian story and his deep connection to fashion, shaped during his years working in the atelier of Christian Dior.

For this project, Segno developed a visual and editorial concept for Stefano Ricci, built around elegance, gesture, and graphic synthesis.
A hardbound cover was chosen to reinforce the perception of quality and to underline the timeless nature of Gruau’s visual language.

A closing chapter where illustration, fashion, and heritage converge — completing the dialogue between art and style.

Art Direction • Photo • Graphic Design and Editing • Backstage Video Director .conte .solid • Assistant Director and [email protected] • Printed by Artigraf - January 2014. Art Buyer • Hair Styling • Make-up • Images of illustrations Courtesy of Société René Gruau Paris © - www.renegruau.com
All rights reserved.

25/01/2026

Art as a visual dialogue — Chapter 3/4.

For the third catalogue, Segno conceived a tribute to one of the world’s most important museums: the Galleria degli Uffizi.
A natural step for a Florentine maison such as Stefano Ricci, deeply rooted in Made in Italy and Made in Florence.

The concept focused on the Uffizi’s extraordinary collection of self-portraits.
Seventeen rarely seen works were selected and placed in visual dialogue with contemporary photographic portraits: historical and modern faces mirrored across time, costume and identity.

A complex production involving casting, cinematic makeup, photography, and meticulous post-production, resulting in a catalogue that still amazes art directors and producers today.

A chapter where heritage, craftsmanship, and vision converged — reaching its peak with the runway show held inside the Uffizi in June 2012.

Art Direction - Photo - Graphic Design and Editing - Backstage Video Director - Assistant Director and Supervisor .conte 🙏 - Casting Director - Hair Styling and make-up Mami Agency, - Art Buyer - Artwork Photography Foto Scala Firenze - Historic Research by - Photolithography Printed by Artigraf September 2012.
Images of all paintings by Galleria degli Uffizi, courtesy of Ministero dei Beni e delle Attività Culturali.

22/01/2026

Art as a visual dialogue — Chapter 2/4.

Continuing the exploration of art, Segno developed the second catalogue for Stefano Ricci by shifting the focus to a contemporary artist.
From the surrealism of Magritte to the hyper-realistic, cinematic atmospheres of Jack Vettriano.

Inspired by his iconic imagery and distinctive use of light, the project translated painting into photography through a carefully constructed visual narrative.
Shot on the Versilia coast, the production gave life to a series of images that still define the visual memory of the campaign (2012).

A chapter where fashion, cinema, and emotion converged into a new photographic language.

Photo: Fredi Marcarini - Art Direction: Leonardo Messeri - Video: Valentino Conte - Hair & MakeUp: Andrea Ronconi - Models: Massimo Gradini, Andrea Zanchini, Lino Bonanni, Luisa Gallia, Laura Tagliaferri, Edoardo Conte.

Courtesy of Stefano Ricci