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Mirror

Name: Mirror
Address: Via dell' Oriuolo, 43, Florence, 50122, IT
Telephone: 390559753445
Price range: $$

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We are an innovation-driven creative agency. Florence | Milan | Paris

01/10/2026

Looking back at what we shaped under Florence’s lights is a continuous reminder of why we do what we do.

For Florence Lights Up, a selection of Italian creative studios was invited to bring iconic monuments to life through videomapping, turning centuries of into a contemporary visual language.

Our chapter took shape on the unfinished façade of the Church of San Paolino: . And it felt like more than an invitation. It felt like a conversation with our roots.

Thanks to comune_di_firenze MUS.E | Musei Eventi Firenze and Bright Festival for trusting us with a piece of this city’s history, and to Cape Sante for , that brought Palazzo Vecchio back to life alongside ours.

Genesi MirrorDigital VideoMapping

24/09/2026

🔊🏎️ Some creations are born one of a kind. The challenge is making them one of yours.
🎛️ For Il Cremonese Ex3me - Automobili Lamborghini Edition by we translated acoustic engineering and Italian luxury into a digital environment built around tension, precision and material depth.

💡 A scrollytelling configurator reveals the product the way light reveals a supercar: sharp cuts, reflective surfaces, carbon fiber textures, saturated colors and sculpted details appearing frame after frame through interaction.
Every movement shifts perspective, and combination changes the object’s presence.

More then a visualization tool, it is the experience designed translated into digital to let users perceive weight, finish and character through motion, contrast and real-time detail.
✨ Discover it in the carousel below.

Lamborghini

17/09/2026

Performance starts long before the engine turns on. ⚡

🔊 For Il Cremonese Ex3me - Automobili Lamborghini Edition by we designed a configurator where customization becomes part of the product’s identity itself.

🎛️ Every choice reshapes the experience: personalized colors, carbon fiber, leather wrapping, metallic finishes and bespoke details interact in real time, transforming the speaker into a constantly evolving object of precision and character.
Inspired by the visual language of high-performance engineering, the experience combines sharp lighting, sculptural framing and dynamic transitions to give each configuration its own visual tension and presence.

A digital environment built to explore not just how the product looks, but how it changes through detail.
Discover more in the carousel.

Lamborghini

10/09/2026

⚙️ For Il Cremonese Ex3me - Automobili Lamborghini Edition by , we built a scrollytelling experience where the product slowly emerges through light cuts, moving reflections, saturated materials and sculptural details inspired by the world of high-performance engineering.

🎛️✨Colors, carbon fiber, leather wrappings and metallic finishes react on the screen, shift and evolve giving depth to every configuration and tension to every frame.

A project designed to make customization feel physical before the object even exists. 📱
Discover it on the video below.

28/08/2026

Two years ago we asked ourselves if emotion could become a shared language. Today we asked if it could choose a fragrance. ✨

It’s the same quest, at two different points in time. In 2024, Individual Collective was our internal experiment at translating expressions, poses, eyeblinks into a collective visual narrative, presented at Milan Design Week. That research never really closed. It became the engine behind Find Your Aura, the AI installation we conceived for Dolce&Gabbana Beauty The One: computer vision and clustering models reading a visitor’s expression and turning it into a luminous, generative Aura.

This is how we work at Mirror: every project is a question that stays open, waiting for the technology, or the intuition, that lets us push it further. 🔹

14/08/2026

Every creature in Mirror has its habitat: a desk, a screen, a deadline, a keyboard.
But every creature in Mirror, when summertime comes, likes to break the rules.

And is what happens when a year of ideas finally meets a diving board: plunging with no hesitation.

Let’s forget about the rules, even for a few weeks: see you in September!

07/08/2026

✨ Discovering a fragrance means revealing a personality that resonates with your own way of being, your Aura.

💫 And “Find Your Aura” activation for Dolce&Gabbana Beauty The One turns that intuition into an experience.

🔮The visitor stands in front of the screen and lets emotion lead: depth cameras and computer vision read expressions in real time, a clustering model turns them into a luminous, generative Aura, and the AI points to the fragrance in The One collection that matches it.

📲Discovery becomes a moment of self-recognition, carried home as a print or a digital keepsake, from the in-store installation to a tablet to your own screen.

Where craft meets code, an Aura is born.

31/07/2026

Every installation we showed at began with a single mark on a blank page.
📄 Behind each mark, a spark of curiosity. Behind that spark, a brand ready to chase it with us. That’s how one vision of innovation ended up moving across very different territories: real-time art, fragrance, fabric turned into sound.

🔁 And that’s what we love most: how far each idea travelled. A scribble grows into a system. A conversation becomes an interface. Something only we could picture turns into a space a stranger walks into and gets in seconds.

🤝 Six installations, somewhere between AI and craft, shaped hand in hand with the brands who imagined them with us.
From a first mark to something real. That’s the work we brought to Paris.

23/07/2026

🏁 Five years ago, we showed up at for the first time with a clear idea of why we were there: to express how we can elevate brand experiences thanks to creativity, technology and design.
🏡 This year, walking in felt like home.

So, we brought six installations built on the same obsession we’ve had since the start: making technology feel less like a machine, and more like something that understands peoples’ needs and desires.

Some of these respond to how you move. Some read what you can’t put into words. All of them came from real work, with real brands, over real time.

🥂 And, finally, that dinner in Paris that felt less like the end of an event and more like the start of something, from networking to chilling.

Five years in, and we’re still here for the same reason. Not only the technology, but the people around it.

See you next year, Paris.

02/07/2026

Three metals, one project. At the NCAwards 2026 by ADC Group , Dolce&Gabbana Beauty The One took the stage across three different categories.

If every fragrance evokes an emotion, every person radiates their own.
That’s the idea behind Find Your Aura for Dolce&Gabbana The One, an AI installation that reads your emotional response in real time and turns it into a luminous Aura,
then points you to the fragrance in The One collection that matches it.

Three recognitions at the 2026:
🟡 Gold — AI, Augmented & Virtual Reality

🥈 Silver — Comunicazione sul PdV & Shopper Marketing

🥉 Bronze — Beauty

It’s the same Aura, from the immersive in-store installation to a tablet to your own screen that reveals one concept that fits every scale.

MirrorStudio

Indirizzo

Via Dell' Oriuolo, 43
Florence
50122

Orario di apertura

Lunedì	09:00 - 18:00
Martedì	09:00 - 18:00
Mercoledì	09:00 - 18:00
Giovedì	09:00 - 18:00
Venerdì	09:00 - 18:00

Telefono

390559753445

Sito Web

http://www.mirror.it/

Notifiche

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