Mirror

07/08/2026

✨ Discovering a fragrance means revealing a personality that resonates with your own way of being, your Aura.

💫 And “Find Your Aura” activation for Dolce&Gabbana Beauty The One turns that intuition into an experience.

🔮The visitor stands in front of the screen and lets emotion lead: depth cameras and computer vision read expressions in real time, a clustering model turns them into a luminous, generative Aura, and the AI points to the fragrance in The One collection that matches it.

📲Discovery becomes a moment of self-recognition, carried home as a print or a digital keepsake, from the in-store installation to a tablet to your own screen.

Where craft meets code, an Aura is born.

31/07/2026

Every installation we showed at began with a single mark on a blank page.
📄 Behind each mark, a spark of curiosity. Behind that spark, a brand ready to chase it with us. That’s how one vision of innovation ended up moving across very different territories: real-time art, fragrance, fabric turned into sound.

🔁 And that’s what we love most: how far each idea travelled. A scribble grows into a system. A conversation becomes an interface. Something only we could picture turns into a space a stranger walks into and gets in seconds.

🤝 Six installations, somewhere between AI and craft, shaped hand in hand with the brands who imagined them with us.
From a first mark to something real. That’s the work we brought to Paris.

23/07/2026

🏁 Five years ago, we showed up at for the first time with a clear idea of why we were there: to express how we can elevate brand experiences thanks to creativity, technology and design.
🏡 This year, walking in felt like home.

So, we brought six installations built on the same obsession we’ve had since the start: making technology feel less like a machine, and more like something that understands peoples’ needs and desires.

Some of these respond to how you move. Some read what you can’t put into words. All of them came from real work, with real brands, over real time.

🥂 And, finally, that dinner in Paris that felt less like the end of an event and more like the start of something, from networking to chilling.

Five years in, and we’re still here for the same reason. Not only the technology, but the people around it.

See you next year, Paris.

02/07/2026

Three metals, one project. At the NCAwards 2026 by ADC Group , Dolce&Gabbana Beauty The One took the stage across three different categories.

If every fragrance evokes an emotion, every person radiates their own.
That’s the idea behind Find Your Aura for Dolce&Gabbana The One, an AI installation that reads your emotional response in real time and turns it into a luminous Aura,
then points you to the fragrance in The One collection that matches it.

Three recognitions at the 2026:
🟡 Gold — AI, Augmented & Virtual Reality

🥈 Silver — Comunicazione sul PdV & Shopper Marketing

🥉 Bronze — Beauty

It’s the same Aura, from the immersive in-store installation to a tablet to your own screen that reveals one concept that fits every scale.

MirrorStudio

21/05/2026

We were at , inside : here, we brought something we’d been building for a while.

A real-time generative AI installation that transformed whoever walked past into something entirely unexpected through different worlds,
each with its own generative soundscape designed and synchronized in real time:

🔬 X-rays
☁️ Clouds & god rays
🪸 Coral reef
🖤 Marble black/white + gold
💧 Water reflections

No two frames alike: every presence triggered it, and every movement shaped it.
This is Mirror R&D: imagining worlds right before your eyes.

RetailExperience Florence

14/05/2026

30/04/2026

🏅 Genesis of a Terroir for is now a Honoree, for the “Best Use of Data & Analytics” category.

✨ Raw concrete + light and mapping led geological data became sculpture and narrative.
💥 We believe the future of brand experience lives where data, craft and physical space collide. And this project is our loudest proof.

👉 Swipe to step inside

WorldBuilding ImmersiveInstallation BrandCulture HumanDigital

27/04/2026

For the global digital launch of the Pasticcino Bag, we turned the final stop of the World Tour into an interactive web game. A classic Search & Find reimagined as a brand experience.

Richly layered, 100% hand-drawn scenes inspired by Spanish heritage, with one simple mission. Spot the Pasticcino Bag characters hidden in the crowd, unlock bonuses along the way and do it in record time to climb the leaderboard.

23/04/2026

📍 We teamed up with to bring the Pasticcino Spanish Heritage pop-up to , right on Calle de Serrano, the city’s most iconic luxury street.

With PR and influencer marketing, the experience quickly took off across social, from Instagram to TikTok. driving strong resonance and bringing people in-store.

17/04/2026

📍Our campaign for Spanish Heritage also landed in , where we designed every detail to turn the coffee pop-up into a truly memorable brand experience.

A coffee in hand, a journal to browse. All wrapped in the campaign’s iconic textures, details and patterns, reimagined with a distinctive Catalan accent.