Viralize

06/05/2024

📣 Viralize will soon be transitioning to the ShowHeroes brand. 📣

🤝 Three years after being acquired by ShowHeroes Group, the Viralize name will be sunset, however, we’ll continue to serve all our current global clients officially as ShowHeroes! 🌏

✅ For all the latest, follow us on our official LinkedIn ShowHeroes account!
https://www.linkedin.com/company/showheroes/

The advertising technology you’re familiar with is now part of an industry-leading, all-in-one solution for publishers and advertisers!

🚀 Featuring a newly improved player, the new content units ClipChoice and SiteLoop, and many more features with a lower carbon footprint, ShowHeroes MAX is an essential offering made possible by Viralize.

We’re excited to have you along for the rest of our journey. 💫

28/12/2021

What a year we've had in ad tech! How should we be preparing for 2022?

AdExchanger's podcast episode, "The Big Story" covers the main trends over the past 12 months and what we can expect going in 2022 touching on:

- IPOs, everywhere! How will these companies perform on the public markets?
- Ad spend - iOS or Android?
- Bumpy roads ahead in data privacy and the preparation from Chrome's cookie deprecation
- Alternative measurement for CTV

What are some of the 2022 trends you're noticing? Let us know in the comments.

Listen to the episode: https://www.adexchanger.com/podcast/the-big-story/the-big-story-ad-techs-2021-payout/

A lot happened in 2021. This episode of The Big Story tries to cover as much as possible about where we’ve been to prep for the year to come. IPOs were a big theme. Going into 2022, the conversation will likely shift to how companies perform on the public markets. Will there be a Rocket... Continu...

25/11/2021

Today we’re recognizing the International Day for the Elimination of Violence Against Women.♀️

Every year on November 25th, this publicly recognized global campaign by the UN Women marks the first of of activism concluding on December 10th for International Human Rights Day.

At ShowHeroes Group, we deeply care about diversity and equality and therefore we are called to generate awareness around this important issue.🧡

Let’s help create a violence-free world together! 🌎

📣 Here are some helpful resources to inform and promote change:

🔸Free digital training against harassment in public by StandUp - a collaboration between NGO Hollaback! and L'Oréal Paris:
https://www.standup-international.com/

🔸UN official site
https://www.un.org/en/observances/ending-violence-against-women-day

🔸UNiTE by 2030 to End Violence Against Women
https://www.unwomen.org/en/what-we-do/ending-violence-against-women/take-action

🔸Shareable materials for
https://trello.com/b/2n3wcRVJ/16-days-of-activism-2020

06/10/2021

Did you know that 96% of advertisers are increasing contextual
spend or keeping it locked-in at current levels?

With a cookieless future rapidly approaching, the digital sector is focusing on quality editorial environments where contextual technologies and targeting shine as they respect data privacy legislation and help sustain independent editorial models.

We put together some fun and savvy facts on contextual targeting in this ShowHeroes Group infographic to bring you up to speed.

04/10/2021

Il prodotto innovativo, SemanticHero per CTV di ShowHeroes Group, consente agli inserzionisti di indirizzare esattamente il contesto giusto per il loro brand sulle CTV, andando ben oltre ciò che è possibile con altre soluzioni.

Leggi di più su Dailyonline-> https://buff.ly/3uCfFtj

ShowHeroes Group, tra i principali fornitori di soluzioni video in Europa, annuncia il lancio di SemanticHero per CTV, un prodotto pionieristico che sbloccherà nuove opportu...

30/09/2021

SemanticHero for CTV promette di sbloccare nuove importanti opportunità per i player dell'ecosistema digitale, in un mercato, quello delle TV Connesse (CTV) in grande crescita.

Grazie all’avanzata tecnologia di ShowHeroes Group, inserzionisti e publisher potranno erogare campagne e monetizzare contenuti in maniera più efficace, inserendo gli annunci in ambienti brand-safe e pertinenti ed evitando così lo spreco di inventory preziose.

Scopri di più su ShowHeroes Group Semantic Hero for CTV: https://showheroes-group.com/semantichero-for-ctv/

29/09/2021

We guarantee you'll be thaaaat much smarter in less than 3 min after Amanda Cohrs explains header bidding in the latest ShowHeroes Group episode of "Heroes on the Go". 😎

23/09/2021

SemanticHero for CTV consente di avere una conoscenza completa del contesto intorno alle inventory CTV.

Il suo approccio basato sull'intelligenza artificiale utilizza una combinazione di fonti disponibili, inclusi metadati e dati EPG, per comprendere appieno il significato dei contenuti presenti sulle CTV.

Scopri il nuovo prodotto di ShowHeroes Group con Sarah Lewis, Global Director CTV.

https://showheroes-group.com/it/semantichero-for-ctv/

22/09/2021

ShowHeroes Group arricchisce la sua offerta di strumenti pubblicitari con una innovativa soluzione di targeting contestuale per le CTV.

Leggi di più su Engage> https://lnkd.in/dqE5uW7j

Grazie alla nuova soluzione per il targeting contestuale SemanticHero for CTV di ShowHeroes Group, sarà possibile avere informazioni sui contenuti delle TV Connesse, utili per brand e publisher

20/09/2021

We can't keep the same measurement standards once adopted only for linear TV (Nielsen) in this fast-evolving market. We need metrics that can easily adapt to change.

Effective measurement and metrics must take into account a cross-platform, cross-media, cross-screen universe where TV can be consumed on any device.

Read more of this insightful opinion piece by Jo Kinsella, President at TVSquared: https://buff.ly/3zwlwkU

27/08/2021

Lynn Chealander, Director Product Management at Xandr, explains the importance of investing in standardized contextual metadata to get the most out of programmatic OTT.

Key concept: aligned content taxonomy

Read more: https://buff.ly/38dxNzg