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Lunedì 09:00 - 18:00 Martedì 09:00 - 18:00 Mercoledì 09:00 - 18:00 Giovedì 09:00 - 18:00 Venerdì 09:00 - 18:00

WE RAD

The Right Thing Over The New Thing.

21/10/2026

A forgotten work by Ennio Morricone and Pier Paolo Pasolini. A brand that makes audio technology. In between, a question: what is worth telling?

With K-array we created Beyond Sound, Towards Meaning, a cultural project that goes beyond the product. We shaped the idea, directed the documentary, designed the digital experience and the campaigns, to give value and a voice to what truly matters.

The Right Thing Over The New Thing.

K-ARRAY | Unique Audio Solutions
SZ Sugar
Orchestra della Toscana - ORT

07/10/2026

What people make for each other outlives anything made on a deadline.

17/09/2026

Everything alive changes shape. Nothing alive changes identity.

05/08/2026

Home is not a place. It's a feeling. Kobak Smart Toilet, Feels Like Home.
Creative Direction by Werad.

22/07/2026

Pyke Studio PE26, Creative Direction by Werad.

08/07/2026

Originality is overrated. Getting it right isn't.

25/06/2026

We used AR to put the product on your wall.
The Right Thing Over The New Thing.

Discover now: we-rad.com/work/a-home-for-technology

17/06/2026

Dynamica TNS, Creative Direction by Werad. Strategy dictates form.

10/06/2026

Different clients. Different briefs. One principle behind all of it: The Right Thing Over The New Thing.
Werad. Creative studio. Florence – London.

19/05/2026

Ten years of Digital Design Days. We made the poster. We took the stage.

In an industry that talks about what’s next, we wanted to ask what’s already there. Tools, gestures, instincts that didn’t disappear when the screen showed up — they just learned to share the page.

Thank you for the trust, and for letting Bianca Borri and Matteo Chiti bring “What Are You Hiding From?” to the stage.

The Right Thing Over The New Thing.

Indirizzo

Florence

Orario di apertura

Lunedì	09:00 - 18:00
Martedì	09:00 - 18:00
Mercoledì	09:00 - 18:00
Giovedì	09:00 - 18:00
Venerdì	09:00 - 18:00

Sito Web

https://we-rad.com/

Notifiche

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