02/06/2026
Breaking news! If you don't toggle this in your website, AIs might not see it.. And they mention you
It converts your site’s HTML into markdown, a cleaner format that dramatically reduces token usage for AI systems. The idea is simple: if AI agents like ChatGPT or Gemini can process your content more efficiently, they may prioritize crawling your site and potentially reference it more often in responses.
What stands out is how easy it is to enable. There’s no complex implementation or development work involved, just a toggle inside the Cloudflare dashboard. For businesses thinking about discoverability in an AI-first search landscape, this feels less like a technical tweak and more like an early optimization worth understanding. If AI agents increasingly become a layer between users and information, how your content is delivered to them matters.
One important caveat: this feature currently appears limited to Cloudflare Business and Enterprise plans. If you’re already on those tiers, it may be worth turning on now. If not, it may make sense to watch and wait, especially if Cloudflare expands access to free users. Either way, this is another signal that optimizing for AI agents is becoming a real part of digital strategy, not just a future concept.