Lateral Creative Hub

08/06/2026

Award of Excellence at the Competition for the Project “Nella vita tirò tardi” (Book Design category) 🍾💥🤟

Congratulations to our team, clients, and partners on this outstanding achievement:



Marabelli



.bello

16/04/2026

The communication project for the launch of the CASADEI ❤️ ALESSANDRO ENRIQUEZ capsule collection, signed by Lateral, is now on its third chapter.

After the hero video a collective narrative spotlighting the capsule’s four key styles, the focus shifts to the “Blade Slingback.”

Once again, we leaned into a dreamy, surreal tone to tell the story of a creative collision: the iconic elegance of meets the bold, ultra-colorful, pop-driven vision of designer .

Creative Design Studio :
Executive Creative Directors: Federica Bello,
Senior Art Director:
Junior Art Director:
Production Company: .creative.productions
Executive Producer & Partner:
Film Director:
Motion Design:
Music:
Coreografo:

13/04/2026

Second chapter of the CASADEI ❤️ ALESSANDRO ENRIQUEZ communication project by Lateral, created for the launch of the capsule collection born from the collaboration between and designer .

Following the hero video, focused on a collective storytelling around the capsule’s four styles, it’s now time for the “Nexus” sneakers.

Once again, we played with a dreamy narrative to tell the story of a creative fusion: where Casadei’s distinctive style meets Enriquez’s bold, pop-driven universe.

Creative Design Studio :
Executive Creative Directors: Federica Bello,
Senior Art Director:
Junior Art Director:
Production Company: .creative.productions
Executive Producer & Partner:
Film Director:
Motion Design:
Music:
Coreografo:

09/04/2026

A new project for the launch of the capsule collection created through the collaboration between Casadei and designer Alessandro Enriquez.

The idea is to tell the story, through a dreamlike language, of the creative interplay generated by the meeting of two worlds: the maison’s iconic design and Enriquez’s pop aesthetic.

In the film, the protagonist’s legs move lightly and playfully through a white space, wearing pristine shoes that, upon contact with the designer’s patterns and graphic elements, transform into an explosion of colors and vibrant motifs.

Great work Alessandro Enriquez, 🙌

film

Credits:

Creative Design Studio :
Executive Creative Directors: Federica Bello,
Senior Art Director:
Junior Art Director:
Production Company: .creative.productions
Director:
Motion Design:
Music:

23/03/2026

Bolivox is the new master agency dedicated to the distribution and representation of fashion and sportswear, bringing together the three largest players in the Italian market. For the Group’s launch, Lateral developed the brand identity to convey its vision, solidity, and modernity through a single visual language.

The logo elegantly captures the meeting of the three founding entities—Bodini, Libenzi, and Voxa—in a refined mark. A highly distinctive color palette and a graphic layout clearly inspired by editorial design add a sense of modernity to the narrative, balancing the rigor of the monogram.

The payoff encapsulates Bolivox’s mission in just a few words: not only distribution, but the dissemination of values—supporting brand stories and contributing to the success of those who choose to rely on its expertise.

Credits:
Client:
Creative Studio:
Executive Creative Directors: Federica Bello,
Senior Art Director: Jessica Luce Puleo
Copywriter: Giorgio Menaldo
Website:

12/03/2026

“Nella vita tirò tardi” (“In Life He Stayed Up Late”) is a book created in memory of Gianfranco Marabelli, former President of DDB Italy and a multi-award-winning creative at the Cannes Lions International Festival of Creativity, as well as an iconic figure in the history of Italian advertising, who passed away in 2022.

Published in an exclusive and limited edition of only 300 copies and presented to the public on the occasion of the 40th anniversary of the Italian Art Directors Club , the book retraces Marabelli’s life through the memories and stories of those who knew him.

Conceived from an idea by Enrico Bonomini, Elena and Laura Marabelli, Francesco Fallisi, and Alessandro Avi, the book is divided into eight thematic chapters, it is conceived as a sort of scrapbook in which words, photographs, drawings, colors and campaigns coexist and interact, blended together by the stylistic obsessions so dear to the celebrated art director: his beautiful handwriting and the overlays of tracing paper on which he loved to jot down corrections; serif typefaces and the use of bright colors—particularly red and blue—which also characterized his outfits; halftone screens, dyed-in-the-mass colored boards, and spontaneous sketches. And, of course, his unmistakable moustache, which he wore throughout his life.

Credits: 
Client: Famiglia Marabelli & Art Directors Club Italiano
Executive Creative Directors/ Art Directors: Federica Bello,
Creative Directors: Enrico Bonomini, Francesco Fallisi
Graphic Designers: Francesco Fallisi, Francesco Mussini
Book Designer: Federica Bello
Illustrator: Francesco Mussini
Typographer Ganfranco “Script”:  
Print: Marco Salemi @ Stepback Industries s.r.l.Casestudy
Photo & Video casestudy: Andrea Corbellini

06/10/2025

02/07/2024

Siamo davvero orgogliosi di comunicare che lo spot AIL “Cosa fai dopo la vita?”, dedicato ai Lasciti testamentari, ha ricevuto il Premio Agorà Oro Cross Mediale Nazionale sulle categorie: miglior spot Tv No Food e miglior spot Campagne Sociali e No Profit.

Un risultato straordinario raggiunto insieme alla collaborazione con l'agenzia Lateral Creative Hub, che ringraziamo di cuore, in particolare i direttori creativi Francesco Fallisi, Simona Angioni e Federica Bello per aver dato vita ad uno dei progetti più emozionanti, a Rita Smoljko Responsabile Comunicazione AIL e Daniele Scarpaleggia coordinatore del progetto.

Presente a ritirare il premio, presso il Palazzo del Pegaso di Firenze, anche Giuseppe Toro Presidente Nazionale AIL, che ha ringraziato per il riconoscimento e ha spiegato l'importanza del lascito solidale come strumento nel sostegno alla lotta contro i tumori del sangue.

Guarda lo spot
https://www.youtube.com/watch?v=i8Hd78qtsOw