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advertising_cues

To discover more about the unexpected world of advertising �

20/09/2020

Smart way of staging the ad 💅🏻 showing sometimes representation and aesthetics are as important as the message behind and strengthens it!

20/09/2020

for .it in an original paradox built to underline one chosen value of the Iphone: respect for privacy. 🌍 A very current choice in a moment in which the respect of privacy is at the centre of the public debate!

20/09/2020

💰If brands are willing to pay this much for a 30-second spot, can you imagine the impact that it is expected to have?

09/09/2020

Repost from

Wave of waste: ’s campaign to defend the ocean

09/09/2020

In order to support brands in their committed speeches and amplify their responsible communication, TF1 PUB has imagined the EcoRespons'Ad offer.

A complete, innovative and 100% brandsafe system, which is divided into 3 parts:

1. Launch of a campaign in preferential screen
Launch of the TV campaign in a My Green Screen premium screen broadcast in peak. The spot is surrounded by "green" advertising jingles to reinforce the attention and encourage the memorization of the message.

2. A targeting 100% consum'actors
Optimization of the TV campaign for the data target provided by Kantar Worldpanel, with the possibility of coupling this target with a data shopper target (e.g. organic laundry detergent buyer).

3. A post-test of the campaign's effectiveness
A brand lift post-test - offered by TF1 PUB - to measure the image gain and CSR perception of the product on the campaign presentations.

09/09/2020

Again the American author and entrepreneur Seth Godin, this time arguing that great brands are those who keep promises. is fundamental to build a great customer base

02/09/2020

One of the constants of ***x advertising is humour. A smart choice for a delicate product to advertise.
Advertising agency: Espiral DP, Guayaquil, Ecuado

02/09/2020

A spot post Covid that enhances the Sicilian territory
Advertising agency:

02/09/2020

Did you know that 😳

06/08/2020

Because breath speaks louder than words indeed! 👅

06/08/2020

Iris agency for

Reaction to the new rule that makes masks mandatory in the UK retail spaces.

Iris played on one of starbucks’ points of differentiation to communicate a new anti-covid new, catching usual customers’ attention 👀

06/08/2020

The American author and entrepreneur Seth Godin underlines the relevance of selling products and services through telling stories and arousing emotions

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