advertising_cues

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Smart way of staging the ad  💅🏻 showing sometimes representation and aesthetics are as important as the message behind a...
20/09/2020

Smart way of staging the ad 💅🏻 showing sometimes representation and aesthetics are as important as the message behind and strengthens it!

20/09/2020

for .it in an original paradox built to underline one chosen value of the Iphone: respect for privacy. 🌍 A very current choice in a moment in which the respect of privacy is at the centre of the public debate!

💰If brands are willing to pay this much for a 30-second spot, can you imagine the impact that it is expected to have?   ...
20/09/2020

💰If brands are willing to pay this much for a 30-second spot, can you imagine the impact that it is expected to have?

Repost from  Wave of waste: ’s campaign to defend the ocean
09/09/2020

Repost from

Wave of waste: ’s campaign to defend the ocean

In order to support brands in their committed speeches and amplify their responsible communication, TF1 PUB has imagined...
09/09/2020

In order to support brands in their committed speeches and amplify their responsible communication, TF1 PUB has imagined the EcoRespons'Ad offer.

A complete, innovative and 100% brandsafe system, which is divided into 3 parts:

1. Launch of a campaign in preferential screen
Launch of the TV campaign in a My Green Screen premium screen broadcast in peak. The spot is surrounded by "green" advertising jingles to reinforce the attention and encourage the memorization of the message.

2. A targeting 100% consum'actors
Optimization of the TV campaign for the data target provided by Kantar Worldpanel, with the possibility of coupling this target with a data shopper target (e.g. organic laundry detergent buyer).

3. A post-test of the campaign's effectiveness
A brand lift post-test - offered by TF1 PUB - to measure the image gain and CSR perception of the product on the campaign presentations.

Again the American author and entrepreneur Seth Godin, this time arguing that great brands are those who keep promises. ...
09/09/2020

Again the American author and entrepreneur Seth Godin, this time arguing that great brands are those who keep promises. is fundamental to build a great customer base

One of the constants of ***x advertising is humour. A smart choice for a delicate product to advertise. Advertising agen...
02/09/2020

One of the constants of ***x advertising is humour. A smart choice for a delicate product to advertise.
Advertising agency: Espiral DP, Guayaquil, Ecuado

02/09/2020

A spot post Covid that enhances the Sicilian territory
Advertising agency:

Did you know that 😳
02/09/2020

Did you know that 😳

Because breath speaks louder than words indeed! 👅
06/08/2020

Because breath speaks louder than words indeed! 👅

Iris agency for Reaction to the new rule that makes masks mandatory in the UK retail spaces. Iris played on one of starb...
06/08/2020

Iris agency for

Reaction to the new rule that makes masks mandatory in the UK retail spaces.

Iris played on one of starbucks’ points of differentiation to communicate a new anti-covid new, catching usual customers’ attention 👀

The American author and entrepreneur Seth Godin underlines the relevance of selling products and services through tellin...
06/08/2020

The American author and entrepreneur Seth Godin underlines the relevance of selling products and services through telling stories and arousing emotions

Indirizzo

Milan

Sito Web

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