The studio was founded in 1996 by Marco Molteni and Margherita Monguzzi.
We works in the fields of brand identity, editorial design, art direction, type design, packaging and web design.
have we found a strong concept to communicate?
when should we stop to search?
can we make it simpler?
does it make sense to live without curiosity?
is the message understandable?
what response are we expecting to our message?
do unnecessary questions exist?
who should we communicate it to?
have we created a coherent identity?
how can we use what we have to get what we want?
does a problem that needs to be solved only have one solution?
what is the context?
is everything ok?
have we created a clear hierarchy between the different parts of the project?
how can we make the least effort?
where to find inspiration?
does the project have the right rhythm?
have we reached the right balance between shape and function?
where can we find the answers?
what’s the client aiming for?
how to improve the project?
do good and bad graphics exist?
how to create new languages?
how many compromises can we make?
what is the most obvious way to communicate it?
what is the most absurd way to communicate it?
how did others solve similar issues?
what did we learn today?
was the brainstorming long enough?
if it's good is it also right?
if it's right is it also good?
how will the final user interact with our project?
what is brand personality?
how long until the deadline?
how to communicate it through the process?
what is the wavelength of yellow?
what will I eat tonight?
where do ideas come from?
is censorship a real limitation?
what values do we have to communicate?
who is jekyll and who is hyde?
can we communicate it in a synesthetic way?
what language does our target audience speak?
can the solution lie beyond the problem’s boundaries?
can we express it in a fun way?
can we define the concept without using words?
when was the last time we watered the flowers?
which is the right tone of voice?
is it time for a break?
what if we start from scratch?
what approach should we use this time?
can we use less notes in the project?
can we go deeper than the surface?
aren't we taking ourselves too seriously?
how can we find new connections between already given elements?
can we see the problem from a different point of view?
how can we be more radical?
are all details consistent?
what is a device?
what is the sense of what we have to communicate?
where do we start from?
