Baba Consulting

Name: Baba Consulting
Address: Corso Magenta 31, Milan, 20123, IT
Telephone: +390283241678

Casa
Italia
Milan
Baba Consulting

Ricerche di mercato | Market research

baba is a market research institute, offering also trends analysis and strategic consulting, with an innovative approach to marketing and communication issues.

TREND MONITOR ANNUAL PRESENTATIONFEB 19th, 2025_5pm on Zoommandatory pre-registrationbaba@babaconsulting.com

15/01/2025

TREND MONITOR ANNUAL PRESENTATION
FEB 19th, 2025_5pm on Zoom
mandatory pre-registration
[email protected]

22/04/2022

MAY 5th, 5 PM (CEST) SCENARIOS_ Free online webinar
As war is not a show, but a drama.

Mandatory pre-registration:

https://us06web.zoom.us/meeting/register/tZAqdOivqTMiGNBuQbyKEgmQGT1wTj2SSOSE

10/05/2021

The times of (in)decision

If we thought that 2020 was already a troubled year, 2021 has proven that there is no limit to drastic changes. With even more dramatic images on the news of -19’s deaths as we are seeing from India, and the decisive elections for London’s new Mayor that could choose how will move forward, May is up to now the month that could best sum up the pillars from our TrendMonitor 2021-22 the . Shuffling again the cards that define our future, we are all preparing for another period of transformation. But where are we headed? We are confident that the next months are for a revolution.

Don’t hesitate to contact us to navigate the turmoil and know more about our TrendMonitor forecast 2021-22 the .

27/04/2021

Freshly reprinted! Find the third edition of MARKETING MOVING: L'APPROCCIO SEMIOTICO by Giulia Ceriani on Amazon and FrancoAngeli's website! https://www.francoangeli.it/Ricerca/Scheda_libro.aspx?codicelibro=639.35

04/03/2021

: Politics and Market
Post ideological policy has transformed politics into a market arena, driven by money. There is no connection with “real” society. Policies that govern and benefit real society are debated on their cost. The “politics” of running society must have a motivated connection to benefit real society.

Great moments of crisis offer great moments of opportunity to reunify national goals for common interests. The Pandemic is a common enemy that we need to unify against, but we will be tempted with selfish survival impulses.

The MorphAge shows a chance for recovery, if we are united in an urgent global survival. An urgent survival nature must be shared as an act of unification. We must leave behind local interests to come together with the best energies for a transnational identity.

03/03/2021

: Environment
The environment is in crisis and it’s not going quietly. This problem is not going away without action. If we’re not careful to save the environment, it will bring all of us down with it. We should admit that our actions caused this crisis and only our actions can prevent total catastrophe.

The MorphAge asks us to reconsider the environmental crisis, not as objective observers, but as participants in its failure. We created this crisis together, but we can save ourselves. We can no longer stand idly by while a fire we helped build threatens to burn us all. We are at a phase where we must realize our failure to take care of the environment.

As humans, we are both the heros and villans of climate change. We must remove those factors which feed the flames. Both sides are fighting the climate crisis, but in different directions.

We must unite and act together to save the environment or risk losing ourselves to it. The MorphAge shows us the only way out of crisis is swift action taken together.

26/02/2021

: Cultural Models
Cultural modes indicate in the MorphAge there is an issue to substitute the consumption drives with ethical insights. There are many roadblocks on the journey to enacting a common standard of ethics, but we must be swift to focus on the big issues.

In order to achieve these goals, we must bypass ineffectual communication and performative action. This is a great project of moralization and realization that needs to happen to combat performative ethics.

We must replace the performative nature of inclusivity which may have good intentions, but ultimately cloud the final goals. Avoid futile and ingenuine efforts in the cause for positive change, if they only serve as a diversion. Authentic inclusivity and diversity require action to achieve the final goals of cultural ethics.

25/02/2021

: Society
The society we inherited is a frightened one. We are undergoing massive change on all fronts: climate change, a global health crisis, and social upheaval. The future of our society is frightening because of the instability of the present.

Surviving this instability into a frightening future becomes the major theme of society in the present. Survival is deeply tied to the physical isolation we face currently. Isolation is a functioning tool of survival, allowing us to survive against a viral and invisible enemy which thrives in mass amounts of physical connection. Directly related to the pandemic, isolation suggests themes of preservation and purification.

During this great change as a society, what are we going to preserve to take with us into the frightening future? What will help us survive this great ?

24/02/2021

: Self
Everything from our personality to medical infrastructure can be measured in 1s and 0s. This creates a dual identity, one physical and one existing digitally. With the Pandemic at our heels, the self removes itself physically but stays connected digitally. It is a moment in which isolation and not connection is the fundamental figure for the physical self.

How do we keep social connections without physical contact? A heavy reliance on the digital society. Society is moving digital, leaving the physical self behind in isolation. Technology acts to unite the existing digital social infrastructure with our increasingly digital identities. We must hold onto those parts of our identities which cannot exist digitally if we are to survive the physical isolation of the pandemic.

19/02/2021

Thank you to all who accompanied us through The Forecast 2021-22 presentation. We discussed the ongoing and upcoming trends and changes to look out for.

The : a mutation, a revolving metamorphosis, a neutral paradigm to take time. How are we changing as a society? On stable or unstable grounds? Forward or backward? See the trends indicating change in our society & markets by checking out the video recap of our Trend Monitor Forecast Presentation on YouTube:
https://www.youtube.com/channel/UCUzxXhO5JMcKu19PTOUY01Q

29/01/2021

FEB 16th : 5 pm
Online meeting
REGISTRATION IS MANDATORY
https://zoom.us/meeting/register/tJApf--rqT4qE9wMWY6jbk59zXGykHOZZgAY

baba's annual presentation of the main international trends map is about to happen! We are going to be your host on a challenging travel behind the upcoming signals to make you accelerate your strategic initiatives. Or to slow them, following the opportunities. 20 years along (2021 is our 20th anniversary!) we have been supporting communication and marketing actions: merging trends and insights, semiotic analysis and data.
Many international brands, such as Nespresso, Pandora, PMI, Luxottica, Ferrero, among others, have trusted our work.
Don't miss to be with us*, catch the opportunity to share a deep analysis on the morphing society, and celebrate our 20th anniversary with two very special guests.

* the meeting will be held in Italian or English following the majority of the participants, it will last 90 mins max and of course it's free; no sum up will be delivered later, if you cannot be there, just contact baba, we'll do our best to help :-)

24/12/2020

Thanks to@FrancescaSottilaro and for giving us the opportunity to share a few insights and wish you a Merry Xmas!

Indirizzo

Corso Magenta 31
Milan
20123

Telefono

+390283241678

Sito Web

http://www.babaconsulting.com/

Notifiche

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